Straws have had quite a moment in the spotlight recently. Many of us have stumbled across an article (or two) mentioning restaurants that no longer provide plastic straws. There has even been coverage of various states that have banned them. This newfound approach to sustainability is paving the way for the new accessory of the year – reusable straws.

These days, consumers want customized product experiences and speed that also support a sustainable approach when it comes to the brands they purchase. Thus far, commerce has been keeping up, with goods hightailing it across the country at speeds and in volumes unimaginable in decades prior.

With less than two months until its debut, the 15^th annual Packaging That Sells Conference offers a dynamic lineup of branding and packaging experts.