With less than two months until its debut, the 15^th annual Packaging That Sells Conference offers a dynamic lineup of branding and packaging experts. 

The old saying goes that a picture is worth 1,000 words. For beverage-makers, the design of their packages far exceeds that word count as it serves as the first in-person connection to consumers — both new and old.

After being carefully set in a line, when a single domino is knocked over into the next, the entire line will fall. Similar to the cascading effect of falling dominos, changes within the front-end of beverage operations often will cascade through the manufacturing facility all the way to the end-of-line operations, even to case packing and wrapping.