A longtime favorite topping for ice cream desserts, cherry also has found its niche within the beverage industry.

Geneva, N.Y.-based Cheribundi Inc. launched the Cheribundi 7-Day Challenge, which encourages consumers to drink tart cherry juice for seven consecutive days to experience the benefits of tart cherries.

Cheribundi Inc., Boulder, Colo., announced that two of its top-selling Fruit Refresh blends, Lemonade Refresh and Cranberry Refresh, now are available in 2,100 Walmart locations. These products will be merchandised in the juice aisle.

As consumers’ taste preferences shift away from intensely sweet and toward tarter flavor profiles, cherries have an opportunity to fill the flavor gap, according to experts.