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Kyowa Hakko USA Inc., New York, announced the results of a randomized, double-blind, placebo-controlled human clinical trial conducted by The Brain Institute at the University of Utah.
When playing Jenga, players have to carefully remove small wooden blocks to simplify a tower’s structure without pulling out the wrong block, which can cause the tower to topple. In some ways, formulating beverages is like playing a game of Jenga: Formulators add and remove certain elements to simplify beverage processing or meet consumer interests; however, if they pull out the wrong ingredient, the beverage’s structure can fall apart.
Consumers’ demand for transparency leads to increase in natural colors. During the past few years, a demand has emerged from consumers for transparency. Consumers are attracted to “clean” labels and want to avoid products that have complex ingredients and products