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Home » Keywords » baby boomers

Items Tagged with 'baby boomers'

ARTICLES

Beverage News

Holistic nutrition proves to be tailored across age groups

Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019
No Comments

Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.


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Pervida Calm - Beverage Industry

Cannabis-infused beverages an evolving market

CBD, THC products increasingly popular
Taylor karg beverage industry
Taylor Karg
November 20, 2018
No Comments
Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.
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Beverage News

IRI study highlights cross-generational interest in alcohol beverages

At-home consumption outperforms on-premise
December 6, 2016
No Comments

Chicago-based Information Resources Inc. (IRI) announced results from its study analyzing the habits of U.S. consumers regarding alcohol beverages. Although drinks of choice differed among generations, consumers — from millennials to seniors — continue to indulge in beer, wine and spirits products with regular frequency at home and on-premise, it reports. 


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Hard-wired Nitro bottle and glass

Premium, high quality beer, wine and spirits fueling on-premise channel

Millennials more likely to trade up upon server suggestion
Jess 200
Jessica Jacobsen
April 11, 2016
No Comments

Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.


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Beverage News

Survey finds wine moves to new occasions

Millennials, baby boomers view category differently
December 8, 2015
No Comments

Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says. 


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Customized messaging appeals to baby boomers

Customized messaging appeals to baby boomers

Health and wellness, leveraging entertainment appeals to baby boomers
Jess 200
Jessica Jacobsen
May 12, 2015
No Comments

When it comes to what people like to watch on TV, top show choices are fairly consistent across the various demographics, including the different generations.


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Roy Bigham feature image

Learning the ropes of the beverage industry

New products submissions offer opportunity to be entered in monthly poll
Roy 200
Roy Bigham
February 16, 2015
No Comments

Yes, I am the rookie here at Beverage Industry, but I have no connection with the 1990 or the 2002 movies of the same name.


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news

Health awareness could offer opportunities for manufacturers

Nielsen study finds consumers willing to pay premium for products with healthy attributes
January 20, 2015
No Comments

Health-related concerns could translate into an opportunity for manufacturers, according to a new study by New York-based Nielsen.


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Rousselot Pocket Protein

Beauty and anti-aging ingredients grow in beverage applications

Multiple age groups demanding beverages to reverse aging process
Stephanie headshot new cropped
Stephanie Cernivec
July 16, 2014
No Comments

In three years, nearly half of the U.S. population will be 50 years of age or older, and they will control 70 percent of disposable income in the country, according to a recent webinar titled “Aging well: How to win with the growing and lucrative segment of health-focused seniors,” hosted by Todd Hale, senior vice president of consumer and shopper insights for Nielsen, New York.


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Consumer packaged goods sales

E-commerce gaining share of consumer packaged goods sales

Online grocery sales hit $6.5 billion in 2013
Jess 200
Jessica Jacobsen
March 14, 2014
No Comments

If Cyber Monday statistics are any indication of the future for the overall online sales market, it could be a bright future for the online community.


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