Innova Market Insights identifies health-and-wellness variances among generations
August 27, 2019
Nutrition that supports both physical and emotional well-being is thriving. It can target different generations with more specific holistic approaches to help identify opportunities and optimize innovation. New research from Innova Market Insights, The Netherlands, identifies key characteristics and differences among Generation Z, millennials, Generation X and baby boomers and the way that holistic nutrition approaches can be tailored to these generational groups.
Beverage companies are delving into the cannabis realm and fashioning alcohol and non-alcohol beverages infused with cannabidiol (CBD) and tetrahydrocannabinol (THC), and the move seems to be appealing to the masses.
Chicago-based Information Resources Inc. (IRI) announced results from its study analyzing the habits of U.S. consumers regarding alcohol beverages. Although drinks of choice differed among generations, consumers — from millennials to seniors — continue to indulge in beer, wine and spirits products with regular frequency at home and on-premise, it reports.
Novelist and playwright Oscar Wilde once said, “Everything in moderation, including moderation.” After challenging times as a result of the economic downturn, the on-premise channel has made gains through moderate year-by-year growth.
Whether it's relaxing at home, dining out at a restaurant or celebrating with friends and family, American consumers are enjoying wine in a wider variety of occasions. A recent report titled “The 2015 Gallo Consumer Wine Trends Survey,” commissioned by Modesto-Calif.-based E. & J. Gallo Winery, found that 85 percent of frequent wine drinkers now consider wine as an appropriate beverage for casual and formal settings alike. One-thousand frequent wine drinkers between the ages of 21 and 64 were surveyed as a follow-up to the 2014 survey of the same name, which aims to capture the current state of American wine-drinking attitudes and behaviors, the company says.
In three years, nearly half of the U.S. population will be 50 years of age or older, and they will control 70 percent of disposable income in the country, according to a recent webinar titled “Aging well: How to win with the growing and lucrative segment of health-focused seniors,” hosted by Todd Hale, senior vice president of consumer and shopper insights for Nielsen, New York.
Beverage Industry’s October issue features a cover story on our 2019 Executive of the Year, Jim Koch of the Boston Beer Co. This issue also features a category focus on bottled water and the innovations that abound in flavored, functional and sparkling waters. The issue also includes an ingredient spotlight on the beloved chocolate ingredient as well as voice-picking solutions aimed at streamlining beverage warehouses. As usual, we rounded up the latest trends in products, packaging and ingredients.
Check back throughout the month for additional content.