Now in its 12th year, the InnoBev Global Soft Drinks Congress is intended for industry leaders, suppliers, customers and analysts to gain a complete overview of the latest trends and thinking across all continents from top companies in each region, with extensive time for informal networking and discussion. Under our theme of “Taste, choice, trust”, the conference will focus on combining the challenges of innovation, added value and effective consumer engagement with commercial success and market growth. The event will cover a comprehensive range of market developments, including global and regional trends, product and marketing innovation, emerging markets and key product sectors. Delegates will hear from leading international and regional manufacturers on broader market and strategic developments, as well as from smaller industry players and entrepreneurs showcasing a variety of exciting new products and concepts.