As consumers proactively seek out solutions to boost their physical and mental well-being, they are increasingly gravitating toward functional and ‘better-for-you’ beverages. Yet, nourishment and convenience are only part of the refreshment experience. The complete sensory adventure is also elevating today’s beverages with color at the heart of the experience! Discover this year’s top beverage color trends and learn the tangible ways to develop bright, stable beverages with eye-catching plant-based colors.

Key takeaways:

·       Discover how to leverage color as a key driver for successful beverage launches

·       Learn tips and tricks for formulating bright and stable beverages using plant-based colors

·       Unlock why accelerated stability testing is a critical tool for formulating beverages with natural colors

·       Upgrade your color roadmap to give consumers the sensory experiences they want most

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