What: FREE Webinar
Where: Online
When: On Demand Until April 7, 2022

State of the Industry: Non-Alcoholic Beverages

When the pandemic rocked the world last year, consumer shopping behavior exhibited some drastic shifts. In the non-alcohol beverage market, pantry stock-ups saw early surges of carbonated soft drink, juice and bottled water sales. But how did they finish the year? In Beverage Industry’s annual State of the Industry: The Non-Alcohol Beverage Market, the analysts at Beverage Marketing Corporation will dive into the beverage patterns of 2020 and prognosticate whether those patterns will continue in the years ahead.

In this webinar, you will learn:

• How the traditional beverage categories finished the year
• What emerging beverage categories thrived or suffered in 2020
• How foodservice-focused categories performed in the retail sector with many consumers migrating to a work-from-home environment
• What patterns are likely to continue beyond the pandemic

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