Chloe Alverson

GHOST has found itself well-positioned to deliver on functional energy drinks that meet the lifestyle needs of today’s consumers.

Experts note that people’s love for coffee has fueled the array of coffee extracts and concentrates appearing outside of traditional RTD coffee settings. 

With consumers increasingly seeking functional drinks that support digestive and immune health, experts note that kombucha is thriving.

Sustainability, taste, convenience and performance are all reasons why beverage companies utilize aluminum packaging, experts note.

As more consumers seek out low, no-alcohol drinks within the water and seltzer categories, HOP WTR continues to ride the “sober curious” wave with its “better-for-you” hoppy waters. 

As SKU proliferation, eCommerce and labor shortages continue to impact beverage operations, experts note that advanced storage systems can help meet the many challenges today’s warehouses are facing.

With more than 25 options made with 100% juices, the BuzzBallz portfolio of mixed drinks and cocktails are made with vodka, rum or tequila. 

Aligning with the premiumization trend from the past few years, experts note that super-premium and luxury wines have performed the best.

In a recent supermarkets and grocery stores report from IBISWorld, the company suspects that, during the next five years to 2027, supermarkets will experience continued competition from online operators.

Consumers are more knowledgeable nowadays; therefore, they hold their food and beverage choices to higher standards, experts note.