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Home » Authors » Lauren Sabetta
Lauren Sabetta

Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor
Articles

ARTICLES

Clover the Rainbow Milk

2023 State of the Beverage Industry | Inflation continues to impact the dairy drink, alternative categories

Organic, flavored milks spur growth for dairy drinks
Sabetta-Lauren.jpg
Lauren Sabetta
July 6, 2023

This year’s State of the Industry report on dairy drinks and alternatives notes the impact inflation has had on the categories, as well as the rise of plant-based options.


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coffee and RTD coffee drinks

2023 State of the Beverage Industry | Convenience, product variety drive coffee drink categories

Cold brews, iced coffee segment see gains in market performance
Sabetta-Lauren.jpg
Lauren Sabetta
July 6, 2023

This year’s State of the Industry report on coffee and RTD coffee drinks notes that convenience is driving growth in the category, with many consumers still enjoying their coffee at home.


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CHOBANI ZERO SUGAR Products
Ingredient Spotlight

Masking solutions meet sugar reduction challenges head-on

Beverage-makers turn to natural ingredients, flavor modifiers to improve on taste
Sabetta-Lauren.jpg
Lauren Sabetta
June 27, 2023

To meet consumers’ preferences for functional beverages and lower sugar content, experts note that beverage-makers are turning to solutions using advanced high-intensity sweeteners, flavor modifiers and maskers to deliver functional beverages without compromising on taste.


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Sugar reduction trends across the globe
Between Drinks

Zero sugar beverage market expected to accelerate, report shows

Beverage companies turn to product innovations to meet rising consumer demand
Sabetta-Lauren.jpg
Lauren Sabetta
June 16, 2023

Shifting attitudes toward sugar consumption and the rising prevalence of diseases such as diabetes and obesity are set to drive the global zero sugar beverage market size, expert note.


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Tracking consumer behavior with Artificial Intelligence
Special Report

Artificial intelligence offers beverage-makers powerful insights

Early adopters discovering flavor innovations, marketing advancements through AI
Sabetta-Lauren.jpg
Lauren Sabetta
June 5, 2023

Within the beverage industry, AI is being applied to understand consumer behavior, which is expected to lead to more accurate predictions, experts note.


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Hydrocolloids in Vanilla Chocolate Strawberry
Ingredient Spotlight

Hydrocolloids play pivotal role in health-focused beverage formulations

Beverage-makers turn to hydrocolloids to meet clean-label, sugar reduction trends
Sabetta-Lauren.jpg
Lauren Sabetta
May 30, 2023

As consumers more closely scrutinize beverage labels, recognizable, from nature hydrocolloids have become an essential part of beverage development.


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aerial rendering from HDA Architects
Operations

Automation, SKU proliferation influence future beverage facility builds

Operations turn to sustainable-focused options for new facility builds
Sabetta-Lauren.jpg
Lauren Sabetta
May 23, 2023

As beverage operations increasingly need more product storage space, optimized picking processes and loading to accommodate SKU growth, experts note that space constraints, automation, and facility age are just a few factors influencing new facility builds.


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Yale Lift Truck Technologies
Distribution

Telematics help distribution meet challenges head-on

AI, machine vision help optimize beverage operations
Sabetta-Lauren.jpg
Lauren Sabetta
May 22, 2023

As operations work to maximize productivity at every turn, experts note that by integrating technology like telematics or operator assist solutions, facilities can reduce labor costs, while boosting productivity.


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tequila brand ad spends
Between Drinks

Alcohol brands acting more cautious with ad spends

Data shows tequila brand ad spends up the most in past year
Sabetta-Lauren.jpg
Lauren Sabetta
May 17, 2023

In a post pandemic world, data shows that alcohol companies are being more cautious with advertising budgets and exploring other forms of marketing or advertising to reach their target audience.


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Fawn Weaver, CEO and founder of Uncle Nearest Premium Whiskey
Cover Feature

Distillery honors communities through philanthropic endeavors

Uncle Nearest Premium Whiskey backs up Nearest Green’s legacy with excellence, authenticity
Sabetta-Lauren.jpg
Lauren Sabetta
May 8, 2023

In honor of the first known African American master distiller Nearest Green, Uncle Nearest Premium Whiskey brings the master distiller’s legacy to life with its award-winning portfolio of American Whiskeys.


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View All Articles by Lauren Sabetta
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