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Home » Authors » Lauren Sabetta
Lauren Sabetta

Lauren Sabetta

Lauren Sabetta, managing editor for Beverage Industry, writes for the magazine’s print and online components. She earned her Bachelor of Science in Communication, Journalism from Appalachian State University.

Managing Editor
Articles

ARTICLES

Adults drinking cocktails at a party
Between Drinks

Drizly releases drink trends to watch in 2024

Beer category expected to see resurgence
Sabetta-Lauren.jpg
Lauren Sabetta
February 5, 2024

Looking forward, Drizly highlights which drinks trends are poised to have the biggest impact on the beverage alcohol industry, surveying 1,000 adults about the drinks they plan to purchase most in 2024.


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Force & Grace Family Lineup
Category Focus

Consumer engagement, demographic shifts impact the wine market

Premiumization, sparkling wine segment spur growth for the category
Sabetta-Lauren.jpg
Lauren Sabetta
February 1, 2024

As premiumization continues to drive growth for the wine category, experts highlight how consumer engagement, demographic shifts are influencing the market.


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Tropical fruit
Ingredient Spotlight

Exotic fruits offer functional appeal to beverage-makers

Consumer demand for unique, exciting drinks bring exotic fruits to the forefront
Sabetta-Lauren.jpg
Lauren Sabetta
January 30, 2024

As health and wellness trends continue to be a driving factor in the beverage industry, experts highlight how exotic fruits’ functional attributes and unique flavor profiles have growing appeal.


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Love Cork Screw
Up Close With

Love Cork Screw brings diversity to the wine industry

Community building helps wine brand stand out from the crowd
Sabetta-Lauren.jpg
Lauren Sabetta
January 19, 2024

Born from a passion to make wine fun, easy and inclusive, Love Cork Screw’s Founder Chrishon Lampley highlights how the brand in on a mission to reinvent the wine industry.


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supermarket check out
Channel Strategies

Inflationary trends, consumer behavior continues to impact grocery channel

Grocers embrace omnichannel shopping to offer convenience
Sabetta-Lauren.jpg
Lauren Sabetta
January 3, 2024

As inflationary trends continue to impact the grocery channel, experts highlight how supermarkets are employing various strategies to increase market share.


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Woman drinking vegetable smoothie after fitness running workout

Weight management, sugar reduction trends transform beverage landscape

Fiber, biotic beverage solutions remain in demand
Sabetta-Lauren.jpg
Lauren Sabetta
December 28, 2023

With consumers’ wellness approach toward weight management, experts highlight how demand for nutritious drinks that support overall well-being is transforming the industry. 


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aluminum cans
Packaging

Can filling, seaming equipment adapt to beverage trends

Popularity of cans, SKU proliferation driving innovation in filling equipment
Sabetta-Lauren.jpg
Lauren Sabetta
December 20, 2023

With market trends, SKU proliferation and more, experts highlight how flexible can filling and seaming equipment works to fill a variety of container sizes, while ensuring product safety.


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Tequila shots
Between Drinks

Americans can’t get enough of tequila

Tequila’s ingrained in American culture, survey shows
Sabetta-Lauren.jpg
Lauren Sabetta
December 14, 2023

As many consider tequila to be more of a vibe than just a drink, retail company Fashion Nova recently dove into finding out consumers’ tequila habits and preferences, surveying more than 3,000 Americans across all 50 states.


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L.A. Libations

L.A. Libations gives new meaning to brand building

Strong relationships help beverage incubator deliver on launch success
Sabetta-Lauren.jpg
Lauren Sabetta
December 8, 2023

L.A. Libations’ Co-Founder and CEO Danny Stepper details that relationships are the foundation on which the beverage incubator, creator and accelerator company is built on.


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Juice Bottling Line
Special Report

Contract manufacturers adjust to beverage market shifts

Beverage-makers increasingly turning to co-packing to compete in today’s market
Sabetta-Lauren.jpg
Lauren Sabetta
December 4, 2023

With the increasing trend of outsourcing packaging operations to specialized firms, experts highlight the key beverage trends impacting contract manufacturing.


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View All Articles by Lauren Sabetta
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