Articles by Taylor Karg

According to a January Insights from Nielsen titled “Tops of 2018: Tequila Drove Spirit Category Growth in 2018,” mezcal, a smaller sub-category of tequila, posted the highest growth rate in 2018.

Healthy, functional ingredients like turmeric, ginger, carrot, elderberry and green tea are among those aiding consumers in their quest for immune-boosting properties.

Amid the time in retail where eCommerce seems to reign supreme, club stores actually are holding their own and showing revenue growth.

As consumer screen time continuously increases, beverage brands are adapting to this trend and tailoring their strategies to reach them.

Not only did the women celebrate, but they celebrated with ice-cold bottles of Budweiser beer in their hands.

As a family owned and operated company, GT’s works to continue its innovative spirit, creating healthy and functional products inspired by Mother Nature.

Fifty States Vodka works to promote its American spirit through different philanthropy opportunities.

Given the myriad choices of brands, it’s interesting to see which brands consumers prefer.

As consumers are shifting away from sugary alternatives, they are beginning to venture into the land of plant waters, experts say.

As the beverage industry progresses, a cocktail isn’t just a cocktail and a bartender isn’t just a bartender anymore.