Articles by Jennifer Storelli

Back in June, I had the pleasure of watching award-winning mixologist Charles Joly in action at Chicago’s The Aviary cocktail lounge.

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?

When I’m not in the office, you’ll often find me wearing an item of Disney clothing. Even when I’m in the office, I’m always wearing my favorite Mickey Mouse watch.

When Kansas City, Mo.-based Boulevard Brewing Co., now a part of Puurs, Belgium-based Duvel Moortgat, realized that the craft brewing business it had been building since 1989 was outgrowing its infrastructure and equipment, the company knew it needed to turn to automation to support its growth.

At picnics and other outdoor events during the summer and early fall, consumers have to watch out for bees that might crawl into their unattended beverage cans.

Batman has Robin, Andy Taylor has Barney Fife, Han Solo has Chewbacca, and Pinocchio has Jiminy Cricket. While sidekicks might be the background character in all of these famous duos, secondary packaging has more of a spotlight position in its role as primary packaging’s sidekick.

Back in the ‘80s and ‘90s, chia seeds were most commonly associated with the novelty plant-growing kits Chia Pets. Now, beverage-makers are harvesting the hydrating and nutritional benefits of chia seeds and blending them into juice and juice drinks, soft drinks, and drink concentrates and mixes, according to Natalie Tremellen, market analyst at Innova Market Insights, the Netherlands.

Even though summer is my favorite season, the downside to this time of year is that my favorite TV shows are on summer break.

The beverage industry alone consumed 76 trillion British thermal units (BTUs) of energy in 2010, according to the most recent data from the U.S. Energy Information Administration.

When playing Jenga, players have to carefully remove small wooden blocks to simplify a tower’s structure without pulling out the wrong block, which can cause the tower to topple. In some ways, formulating beverages is like playing a game of Jenga: Formulators add and remove certain elements to simplify beverage processing or meet consumer interests; however, if they pull out the wrong ingredient, the beverage’s structure can fall apart.