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Home » Authors » Jennifer Storelli

Articles by Jennifer Storelli

SKU proliferation demands flexibility from beverage mixing equipment

Operators can utilize processing automation data to increase efficiency
Jennifer Storelli
October 9, 2014

As brands expand their portfolios to include a variety of beverages, they require automated mixing and blending systems that are flexible enough to handle different types of batches efficiently.


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Labeling equipment caters differently to different-sized beverage companies

Labeling lines can offer flexible or rigid restrictions, depending on the product
Jennifer Storelli
September 16, 2014

Although the term “flexibility” often is used to describe expectations for beverage industry equipment, in terms of labeling equipment, there still is a place for more rigid machines dedicated to specific operations, notes Raul Matos, vice president of sales and marketing at Miami-based Karlville Development LLC.


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Coca-Cola's "Share A Coke" resonates with consumers

45 percent of online posts about campaign positive, Networked Insights reports
Jennifer Storelli
September 15, 2014

As soon as The Coca-Cola Co. announced the launch of its “Share a Coke” campaign in the United States this summer, I immediately began my quest to find a bottle with my name on it.


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Crowdsourcing gives consumers a voice in development of new beverages

MobCraft Beer, Proper Soda put new products to consumer vote
Jennifer Storelli
September 15, 2014

Although the common business adage “The customer is always right” might not apply to all businesses, some beverage brands are collecting consumer insights to help guide their new product development. In fact, one beverage manufacturer exclusively uses consumer feedback to create its products.


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National Forklift Safety Day raises awareness for operator training

Ergonomics could become major factor in forklift purchases
Jennifer Storelli
September 15, 2014

When it comes to beverage operations, worker safety is one of the most important factors for companies to consider.


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What's new at Pack Expo International 2014

Comedian Jay Leno headlines Pack Gives Back
Jennifer Storelli
September 15, 2014

This fall, PMMI, the Reston, Va.-based Association for Packaging and Processing Technologies, will host Pack Expo International 2014 from Nov. 2 through 5 at McCormick Place in Chicago.


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Vegetable flavors trending for beverages because of healthy halo

Sweet-and-spicy combinations add new twist to previous flavor trends
Jennifer Storelli
September 11, 2014

In contrast with last year’s indulgent flavor trends, beverages this year are shifting to reflect consumer interest in health and wellness.


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Devotion Vodka’s new gluten-free Tiki Tea exceeds sales expectations

New Tiki Tea vodka variations expected by February
Jennifer Storelli
September 11, 2014

Although now best known for its gluten-free and no-added-sugar attributes, the Devotion Vodka brand actually got its start in the club scene.


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AGVs help lower operation costs

New navigation technologies could enable AGVs to plan their own routes
Jennifer Storelli
August 15, 2014

Last year was a record year for automated guided vehicles (AGVs), with AGV system sales reaching $140 million, according to the Material Handling Institute (MHI).


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Coding equipment meets marketing demands for beverage manufacturers

Laser coding capabilities catch up to continuous inkjet coders
Jennifer Storelli
August 15, 2014

In The Walt Disney Co.’s 2003 feature film “Pirates of the Caribbean: Curse of the Black Pearl,” lawless groups of sailors often remind each other to “keep to the code,” referring to the set of societal guidelines handed down by their pirate forefathers.


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