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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Founders All Day IPA - Beverage Industry

Session IPAs offer potential to craft beer market

Light body profile acts as alternative to heavy, filling brews

Jessica Jacobsen

June 7, 2018

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Within the craft beer market, seasonal brews and IPAs have shared the limelight. But lately, consumers and analysts are seeing another beer style take the spotlight: session IPAs.

Millennials continue to be in vanguard of industry trends

Generation shows preference for clean label, local products

Jessica Jacobsen

May 31, 2018

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Beverage companies and foodservice outlets are employing digital marketing efforts, expanding clean-label offerings and sourcing locally to reach the millennial generation.

Readers name their favorite new beverage of April

Mountain Dew Baja Blast showcases its continued popularity

Jessica Jacobsen

May 29, 2018

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The unofficial start to summer is underway and the readers of Beverage Industry have shown their appreciation for summer beverage offerings. In the Readers’ Choice: New Product of the Month poll for April, the readers selected MTN DEW Baja Blast as their favorite new product release.

Stillhouse Black Bourbon - Beverage Industry

Stillhouse Spirits breaks mold of American whiskey market

Company announces permanent return of Stillhouse Spiced Cherry

Jessica Jacobsen

May 14, 2018

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Achieving success in a crowded market is a task that goes beyond producing a quality product, and is one that Stillhouse Spirits Co., Los Angeles, has been able to achieve.

L.A. Libations - Pictured left to right: Tina Mirfarsi, David Meniane (seated left), Robert Macias, Pat Bolden, Dino Sarti (seated right) and Danny Stepper - Beverage Industry

L.A. Libations shares its expertise with retailers, beverage-makers

A captain in their own right

Jessica Jacobsen

May 3, 2018

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As a start-up founded in 2009, El Segundo, Calif.-based L.A. Libations has shown through its insights and track record that the beverage brand creator and incubator is a captain in its own right.

Readers name their favorite new beverage of March

Stillhouse Black Bourbon garners more than three-fifths of vote

Jessica Jacobsen

April 17, 2018

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When you look at the U.S. spirits market, consumers continue to turn to the whiskey/bourbon segment in large numbers. It stands to reason that the readers of Beverage Industry also might be taken with the spirit segment.

Juice brands could benefit from expanding consumption occasions

Fortified juices offer greater potential for category

Jessica Jacobsen

April 13, 2018

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Because of its association with breakfast, brand owners continue to search for ways to help juice extend to broader daily consumption

Reeds - Soft Drink Report 2018 - Beverage Industry

2018 Soft Drink Report: Carbonated soft drink manufacturers adapt to formulation, engagement trends

Millennials, iGeneration could offer potential to category

Jessica Jacobsen

April 11, 2018

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Although the carbonated soft drink (CSD) market penetrates approximately 90 percent of consumer households, the mature beverage category has struggled due to declining sales across nearly every segment.

Black Feather Whiskey - Beverage Industry

Whiskey, premiumization fueling growth for spirits market

Whiskey, premiumization bolster category

Jessica Jacobsen

April 10, 2018

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For the U.S. spirits market, volume growth has allowed the category to increase not only its own yearly comparisons, but also gain market share from other beverage alcohol categories.

Deschutes Brewery celebrates 30th anniversary

Craft brewer announces canned packaging format for 3 brews

Jessica Jacobsen

March 29, 2018

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Beginning as a small brewpub in 1988, Deschutes Brewery saw its demand proliferate as the craft brewer opened its first brewing production facility near the Deschutes River in 1993.

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POWERADE ULTRA and POWERADE POWER WATER

Essentia Water looks to rehydrate consumers

HEINEKEN USA released Heineken 0.0, an alcohol-free beer made with all-natural ingredients.

Consumers demand nutritious, zero-proof beverages

Loverboy Sparkling Hard Tea

STōK Cold Brew releases Fueled product line

Events

March 17, 2020

Delivering Protein in Great Tasting, Everyday Foods

This webinar will feature an overview of a range of every day foods and review formulating techniques that will enhance the nutritional quality of these foods – particularly regarding adding protein – but also covering gluten-free and vegan approaches. We’ll cover items from breakfast, lunch and dinner – including snacks & beverages and a 100% gluten-free, vegan pizza!

April 1, 2020

State of the Beverage Industry 2020

As the North American beverage market continues to experience growth, the categories fueling this performance are not the top performers of yesteryear. Instead the future vision for the beverage industry is coming from smaller factions.

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Beverage Quality and Safety

Based on an IFT short course, Beverage Quality and Safety offers information on the latest beverage industry trends related to products, processing, and packaging technologies - including new generation nutraceutical beverages

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Beverage Industry Magazine

2020 February

The February 2020 issue dives into Essentia water, their high-pH and high aspirations for ongoing innovation. Speaking of innovation, this issue also features a special report on how (and why) the zero-proof functional beverage market is growing. Also, check out what types of rifts and shifts are shaking up the wine category and discount variety stores, as well as the latest ingredient highlights (hint: exotic fruits make an appearance). To cap it off, peruse new product releases, the latest appearances in packaging, and holistic approaches to cognitive health. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.

Check back throughout the month for additional content.

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