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Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Category Focus

Off-premise spirits sales strong throughout pandemic

Super-premium, high-end spirits segments lead charge

Jessica Jacobsen

March 29, 2021

One Comment

The temporary shuttering and reduced capacity of many on-premise outlets has resulted in spirit sales shifting to off-premise, helping U.S. spirit sales to increase 27 percent, totaling $10.1 billion for the 52 weeks ending Feb. 21.

Beverage Beat

Study shows coffee preferences shine light on consumer demographics

Nearly quarter of coffee drinkers would give up social media over coffee

Jessica Jacobsen

March 19, 2021

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Conducted by One Poll on behalf of Califia Farms, a recent study of 2,000 American coffee drinkers compared the lifestyles of hot coffee and cold coffee drinkers ― highlighting that the type of coffee tells a lot about consumer demographics.

2021 Beer Report: Non-alcohol beer market taps into mindful drinking occasions

Non-alcohol beer sales up 37% in 2020

Jessica Jacobsen

March 7, 2021

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Healthy beverage choices are influencing the U.S. beer market as non-alcohol beer continues to post strong sales numbers.

2021 Beer Report: Consumers turn to import beers thanks to reliable brands

Volume sales projected for import beers through 2023

Jessica Jacobsen

March 7, 2021

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Import beers have long been known for their dollar sales contributions to the U.S. beer market due to its higher price point; however, volume sales are projected to be on the rise for the beer segment as well.

2021 Beer Report: Hard seltzers continue to drive FMB market

Flavored malt beverage sales up 68%

Jessica Jacobsen

March 7, 2021

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With growth outpacing all other beer segments, flavored malt beverages have been the success story of the beer market thanks to the strong performance of hard seltzers.

2021 Beer Report: Beer market in state of flux as consumer preferences change

Domestic beer segment sees strong performance from super-premium sectors

Jessica Jacobsen

March 7, 2021

One Comment

The U.S. beer market remains in a state of flux as consumers move away from historical strongholds for more premium offerings. As a result, domestic beer sees its super-premium sector outpacing the segment.

2021 Beer Report: Amid COVID’s impact, craft beer turns to off-premise outlets

Craft beer category project to see volume growth through 2023

Jessica Jacobsen

March 7, 2021

No Comments

With the reduction of on-premise options, craft beer saw off-premise hold up the category as it navigated impacts of the pandemic.

2021 Beer Report: Local level lifts hard cider market

Off-premise presence helps hard ciders weather pandemic challenges

Jessica Jacobsen

March 7, 2021

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Although hard ciders account for a small portion of the overall beer market, the segment has weathered the challenges of the pandemic thanks to its off-premise presence.

Packaging Equipment

Packing, wrapping equipment supports beverage market’s diverse needs

Pack sizes, eCommerce contribute to changes in case packing, wrapping innovations

Jessica Jacobsen

February 25, 2021

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When it comes to case packing and wrapping for the beverage market, operations managers are in search of highly versatile equipment to handle today’s diverse portfolios.

Operations

Automation drives innovations for beverage processing equipment

Testing, scale-up important considerations when selecting equipment

Jessica Jacobsen

February 24, 2021

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In the beverage market, the latest innovations in processing technology is ensuring formulators can process new products with efficacy and efficiency.