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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Starbucks brews a presence anywhere, anytime

Starbucks invests in expanding its CPG business
jessica Jacobsen
Jessica Jacobsen
April 13, 2012
The mission at Starbucks Coffee Co., Seattle, has always been to inspire and nurture the human spirit one person, one cup and one neighborhood at a time, and that extends beyond its retail stores and into consumer packaged goods (CPG) channels, enabling customers to enjoy Starbucks anywhere and in any format.
Read More

Organic and natural holding strong

Natural claims show higher growth potential
jessica Jacobsen
Jessica Jacobsen
April 13, 2012
Consumer awareness about healthy food and beverage choices continues to grow and benefit the natural and organic beverage market.
Read More

Herbs and botanicals offer fortification, flavor

jessica Jacobsen
Jessica Jacobsen
March 12, 2012
As beverage-makers continue to develop products that do more than satisfy consumers’ thirst, the number of beverages that carry a functional claim continues to increase. According to “Functional and Natural Ready-to-Drink Beverages in the U.S.,” a report by Rockville, Md.-based market research publisher Packaged Facts, sales of energy drinks, ready-to-drink (RTD) teas and sports drinks have helped the functional and natural RTD beverage market grow to $23 billion.
Read More

Blend trends spark processing innovations

Sweeteners, flexibility influence processing automation
jessica Jacobsen
Jessica Jacobsen
March 11, 2012
Efforts to lower the calorie counts in beverages have helped spark a number of innovations from many facets of the industry, including equipment manufacturers. As more beverage-makers look to take down the calories in their products through sweetener blend formulations, suppliers of processing automation equipment also are working to develop equipment to handle these new formats.
Read More

‘Smart’ marketing

jessica Jacobsen
Jessica Jacobsen
March 11, 2012
My phone isn’t smart — if it were a student, it would be a C-average one.
Read More

Packaging opportunities

jessica Jacobsen
Jessica Jacobsen
February 15, 2012
Packaging can be an important, yet difficult decision for beverage-makers. In this month’s category focus article about kids drinks, Sarah Theodore, global drinks analyst for Mintel Food & Drink, Chicago, notes that the kids market has been a little bit slow to embrace packaging innovation, but is starting to pick up steam. However, resealable pouch packages, the benefits of which include on-the-go convenience, have begun to catch on in the category, she says.
Read More

Big future in store for Big Red

Beverage-maker ramps up expansion of flavored CSDs
jessica Jacobsen
Jessica Jacobsen
February 13, 2012
With a company history as vibrant as its flagship brand, Big Red Inc., Austin, Texas, is ramping up its efforts in 2012 to expand its Big Red brand throughout the United States as well as to honor the loyalty of those who have enjoyed the flavored carbonated soft drink (CSD) throughout the brand’s 75-year history.
Read More

Children's drinks address growing concerns

Children’s drinks leverage natural, reduced sugar claims
jessica Jacobsen
Jessica Jacobsen
February 13, 2012
When it comes to children’s nutrition, parents are faced with the challenge of finding products that meet their nutritional preferences, but also appeal to their children. But the challenge extends beyond parents and begins with the manufacturers. Beverage-makers are tasked with developing products to help bridge the gap between nutritional demands and pleasing taste profiles.
Read More

Warehouses cope with growing pains

SKU proliferation, increased efficiencies impact storage
jessica Jacobsen
Jessica Jacobsen
February 13, 2012
With the onset of so many emerging categories in the industry — kombucha, coconut water, relaxation drinks — coupled with line extensions, the number of SKUs warehouses need to accommodate continues to grow.
Read More

Last Drop: Positive outlook

jessica Jacobsen
Jessica Jacobsen
January 16, 2012
Staying on top of what is new in the beverage industry can sometimes make you forget about its history. When watching the Ken Burns three-part PBS special “Prohibition,” I was surprised to learn that some of the founding fathers of the United States enjoyed fermented cider.
Read More
View All Articles by Jessica Jacobsen
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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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