Jessica Jacobsen

As beverage-makers search for ways to engage with today’s consumers, connected packaging is seen as a way to communicate and encourage customer loyalty.

Beverage Industry provides an in-depth look at the U.S. beer market and its 2024 performance. In addition to a category overview, this annual report offers detailed performance, insights, and new product releases from six key beer segments: craft, domestics, flavored malt beverages, imports, hard cider, and non-alcoholic.

Bottlers recognize the importance of serving members of the communities they operate in and serve. Coca-Cola Consolidated has made this a top priority not just through their products but also the community outreach efforts of its team members.

The U.S. beer market’s resume showcases consumers interest in super-premium and flavorful options. For domestic beer, above-premium and super-premium outperformed the other segments.

Moderation has resulted in consumers across different age demographics to be more interested non-alcohol beer as the segment continues to grow its base.

Craft beer declines continue as consumer preferences and bifurcated performance impact beer segment.

Traditional flavored malt beverages and hard teas shine in the ready-to-drink alcohol space, while hard seltzer category looks to stop declines.

Import beer posted another strong year in 2024 with experts calling attention to the performance of Mexican beers as the driving force behind that growth; however, potential tariffs could stall that growth.

Hard cider continues to navigate challenges, but the beer segment is embracing flavor and variety as data shows its success is tied to seasonality and regions.