Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Ginger’s use span numerous beverage releases

Spice ingredient capitalizes on taste, perceived health benefits

Jessica Jacobsen

April 14, 2017

Although ginger is a perennial that produces narrow green leaves and yellow flowers, the plant has gained more recognition for its root. The ingredient found favor as a spice, however, its association with medicinal characteristics has helped proliferate its usage, according to experts.

2017 Soft Drink Report: What’s next for carbonated soft drinks?

Despite category’s decline, craft soda and ginger ale are bright spots

Jessica Jacobsen

April 10, 2017

Carbonated soft drinks (CSDs) have long been the top seller in the U.S. beverage market based on volume. Last month, however, New York-based Beverage Marketing Corporation (BMC) announced that U.S. volume sales of bottled water eclipsed CSDs in 2016, making it the No. 1 consumed packaged beverage. This shift followed more than a decade’s worth of single-digit volume declines for soft drinks.

Readers name their favorite new beverage of February

CForce wins with 39 percent of the vote

Jessica Jacobsen

March 21, 2017

In case you hadn’t heard (I’m sure you have), bottled water overtook carbonated soft drinks as the No. 1 beverage sold in the United States based on volume in 2016. With consumers showing their love for bottled water, it is no wonder that brand owners are introducing new products into this category.

Craft beer act garners partisan support

Bill proposes lowering excise tax on domestic brewers’ first 60K barrels

Jessica Jacobsen

March 15, 2017

At a time when the divisive nature of the United States is receiving much attention, it seems as though we have found a topic that both sides can agree upon: craft beer. In late January, the Craft Beer Modernization and Tax Reform Act was introduced in both chambers of Congress with bipartisan support.

Flexibility driving innovation of case packing, wrapping for beverages

Energy efficiency important when selecting machinery

Jessica Jacobsen

March 15, 2017

With its glow-in-dark and LED race car, THE AS Seen on TV brand Magic Tracks, as its ad slogan states, has the ability to “bend it, flex it, curve it to the max” to create a custom speedway for any home.

Data collection proves valuable in processing automation

High-pressure processing gains traction in beverage market

Jessica Jacobsen

March 15, 2017

NBC’s public service announcements within the series title “The More You Know” have been informing TV viewers on a wide range of topics since its inception in 1989.

2017 Beer Report: Domestic brewers look to combat volume declines

Despite volume declines, domestic beer still 65 percent of market

Jessica Jacobsen

March 9, 2017

Just like the stock market has seen its share of highs and lows, the U.S. beer market also has had its own ebbs and flows. Despite some single-digit declines that were peppered in throughout the past decade, the beer market seems to have leveled out, experts note.

2017 Beer Report: Imported beers outperform other beer segments

Mexican beers outpace import segment

Jessica Jacobsen

March 9, 2017

The trades taking place on Wall Street often can come with a sense of urgency and anxiety for brokers and their respective clients. However, consumers also are opting to “trade up” when it comes to their beer selection.

2017 Beer Report: Craft beer up single-digits in 2016

Analysts credit deceleration to SKU proliferation, quality issues

Jessica Jacobsen

March 9, 2017

After many years of double-digit gains in volume and dollar sales in the United States, the craft beer market could be approaching a status of maturation, according to market analysts.

2017 Beer Report: Hard cider declines continues

Dry, hopped options could broaden consumer base

Jessica Jacobsen

March 9, 2017

Although premiumization trends have provided growth for domestic beers through super-premium brands as well as import and craft beers, the hard cider segment has not been as fortunate.

Jessica Jacobsen

ARTICLES

Ginger’s use span numerous beverage releases

2017 Soft Drink Report: What’s next for carbonated soft drinks?

Readers name their favorite new beverage of February

Craft beer act garners partisan support

Flexibility driving innovation of case packing, wrapping for beverages

Data collection proves valuable in processing automation

2017 Beer Report: Domestic brewers look to combat volume declines

2017 Beer Report: Imported beers outperform other beer segments

2017 Beer Report: Craft beer up single-digits in 2016

2017 Beer Report: Hard cider declines continues

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