Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Wisconsin Brewing partners with the University of Wisconsin

Wisconsin Brewing takes storyteller approach

Craft brewer partners with other brands for production

Jessica Jacobsen

August 10, 2016

Referred by many as America’s Dairyland — thanks the vast number of dairy producers — Wisconsin also has a rich history when it comes to brewing beer. For Carl Nolen, his brother Mark Nolen and Kirby Nelson, sharing the history of brewing in Wisconsin was a mission they set out to do three years ago when they co-founded Verona, Wis.-based Wisconsin Brewing Co.

Consumers drawn to beverage destinations

Beverage activities popular for traveling consumers

Jessica Jacobsen

July 15, 2016

Since moving back to the county where I grew up, I have been enjoying many of the local events and establishments that I probably took for granted when I was younger. Among the activities I’ve had the pleasure of attending was an art festival in the downtown area of my childhood community. Perusing the exhibits by local artists and enjoying the live music with my daughter and sister allowed for some

Total cost of ownership vital for palletizing operations

Robotic and hybrid system offer most flexibility, experts say

Jessica Jacobsen

July 15, 2016

With the influx of SKUs and package options within the beverage market, companies are looking for flexible, efficient production line operations.

Small Town Brewery brings gruit beers to masses

Not Your Father’s Root Beer packages 10.7 ABV variety for limited time

Jessica Jacobsen

July 12, 2016

Well known by locals for Bangs Lake, a natural glacial lake, Wauconda, Ill., is a small Chicagoland community with a population of just more than 13,000, based on the 2010 U.S. Census.

Consumers drawn to kombucha’s health properties

Beverage companies releasing products in fruit, traditional soda flavors

Jessica Jacobsen

July 12, 2016

Appearing in the June 7 issue of the Journal of the American Medical Association, the "Trends in Obesity Among Adults in the United States, 2005 to 2014” study concluded that the prevalence of obesity was 35 percent among men and 40 percent among women in 2013-2014, while an increased prevalence was found among women, but not men, during the 2005-2014 timeframe.

Merger strengthens craft beer wholesaler

True Craft Holdings combines operations with Madidus LLC

Jessica Jacobsen

June 15, 2016

While attending the University of Vermont from 2004 to 2007, Andy Jones took notice of the impact that craft beer was having on the U.S. market. However, when he returned home to Washington, D.C., the presence of brands was inconsistent to what he had been accustomed to in Vermont.

Functional beverage trends impacting flavors

Consumers still enjoy indulgent flavors

Jessica Jacobsen

June 15, 2016

Pantone is well known for releasing its annual Color of the Year. For the first time, the company introduced two color shades — Rose Quartz and Serenity — as the 2016 Pantone Colors of the Year.

Craft beer styles excite consumers

Several styles index higher with female beer drinkers

Jessica Jacobsen

June 15, 2016

The craft beer market has a range of different consumers. There are the avid beer consumers who are tapped into the latest styles and trends, but there also are the ones who lean on their friends for suggestions. But no matter which type of consumer an individual is, he or she is not at a loss for some new, unique beers as the segment continues to grow.

Alacran Tequila appeals to super-premium trends

Spirits company offer high-quality tequilas, mezcals

Jessica Jacobsen

June 9, 2016

Sales from high-end premium and super-premium products are fueling a large portion of growth in the spirits industry. When it comes to the tequila segment, the same trend holds true. According to the Distilled Spirits Council of the United States, U.S. tequila volume from the high-end premium and super-premium sub-categories are up 238 and nearly 652 percent, respectively, from 2002 to 2015.

Premium, specialty offering help tea's growth

Natural, organic important for tea consumers

Jessica Jacobsen

June 9, 2016

Japanese scholar and author of “The Book of Tea” Okakura Kakuzo once said, “Tea began as a medicine and grew into a beverage.” Over the course of time, the evolution of tea has become even more complex as the beverage has seen new formats emerge as well as growth in natural and organic trends.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks.

Jessica Jacobsen

ARTICLES

Wisconsin Brewing takes storyteller approach

Consumers drawn to beverage destinations

Total cost of ownership vital for palletizing operations

Small Town Brewery brings gruit beers to masses

Consumers drawn to kombucha’s health properties

Merger strengthens craft beer wholesaler

Functional beverage trends impacting flavors

Craft beer styles excite consumers

Alacran Tequila appeals to super-premium trends

Premium, specialty offering help tea's growth

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