Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Readers name their favorite beverage of August

Züpa Noma receives more than a third of the vote

Jessica Jacobsen

September 20, 2016

It’s no secret that consumers are living on-the-go lifestyles, but they also are looking for products that allow them to maintain a healthy lifestyle. The product that can fulfill both need states can be valuable to consumers as well as the readers of Beverage Industry.

Mobile accounts for nearly three-quarters of food, beverage searches

Mobile responsive websites important for brand owners

Jessica Jacobsen

September 15, 2016

When it comes to food and beverage development, healthy usually is among the top considerations. In Beverage Industry’s 2016 New Product Development Outlook report published in the January issue, only 14 percent of respondents listed convenience a low need/interest.

Dietary guidelines, label highlight added sugars

Beverage companies utilizing natural sweeteners prior to regulations

Jessica Jacobsen

September 15, 2016

With the release of the 2015-2020 Dietary Guidelines for Americans earlier this year followed by the U.S. Food and Drug Administration’s new Nutrition Facts label, many changes are instore for consumer packaged goods (CPG) manufacturers.

Safety high priority of forklift operations

Telemetry systems gaining steam for lift trucks

Jessica Jacobsen

September 15, 2016

Although the main tasks of a warehouse are to produce and store products, warehouse managers have an even bigger day-to-day goal: safety. For the Industrial Truck Association, safety has taken center stage through its sponsorship of National Forklift Safety Day, which took place June 14.

Limited-edition, seasonal beverages create excitement for brands

Mintel estimates $3 billion increase from 2015 to 2017 for LTOs

Jessica Jacobsen

September 15, 2016

As the saying goes, “the sky’s the limit.” When it comes to the beverage market and introducing new products, that saying certainly holds true. However, beverage-makers aren’t just expanding their year-round portfolios to capitalize on their limitless potential, but also are taking a much more “limited” approach.

Premium coffee continues to post strong gains

Ready-to-drink, single-cup coffee adding to growth

Jessica Jacobsen

September 12, 2016

Americans continue to show their affinity for coffee; but when they opt for this beverage, they are taking a more premium stance. “The coffee production industry exhibited growth over the past five years, propelled by an increasing number of consumers purchasing high-cost gourmet coffee,” IBISWorld states in its report “Coffee Production in the US,” which was released in January.

Readers name their favorite beverage of July

Trimino Protein Infused Water captures more than 50 percent of vote

Jessica Jacobsen

August 16, 2016

Functional is the name of the game when it comes to new product development these days. For the readers of Beverage Industry, this theory proved true as Trimino Protein Infused Water was the Readers’ Choice New Product of the Month poll for July.

Beverage market prepares for labeling changes

Beer Institute rolls out Brewers’ Voluntary Disclosure Initiative

Jessica Jacobsen

August 15, 2016

It’s not uncommon to hear mainstream media toss around phrases like “a new era” or “the next frontier.” The frequency of their usage can sometimes fall upon deaf ears; however, members of the beverage market should not ignore these phrases when it comes to latest in food and beverage labeling laws.

Immunity supporting beverages proliferate

Clinical studies support functionality claim

Jessica Jacobsen

August 15, 2016

As the saying goes, “a cold is nothing to sneeze at.” However, that might not be the case based on a national Career Builder survey conducted by Harris Poll. According to the survey, 54 percent of employees stated they went into work when sick because they felt the work wouldn’t get done otherwise.

Digital adds more complexity to shopper experience

Social networks, apps among most popular digital marketing

Jessica Jacobsen

August 10, 2016

The term “information superhighway” might have first gained traction in the 1990s in reference to the Internet and other forms of digital communications, but the prominence of digital in Americans’ day-to-day lives has taken this “superhighway” to another level.

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks.

Jessica Jacobsen

ARTICLES

Readers name their favorite beverage of August

Mobile accounts for nearly three-quarters of food, beverage searches

Dietary guidelines, label highlight added sugars

Safety high priority of forklift operations

Limited-edition, seasonal beverages create excitement for brands

Premium coffee continues to post strong gains

Readers name their favorite beverage of July

Beverage market prepares for labeling changes

Immunity supporting beverages proliferate

Digital adds more complexity to shopper experience

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