Jessica Jacobsen

The foodservice channel has shown how dynamic it can be as purveyors embrace value options, technology, and customized beverage offerings.

The powder drink mix market has seen consumers embrace these products for their diverse flavor ranges, functionalities, and sustainability attributes.

PepsiCo’s recent acquisition of poppi reflects consumers growing interest in modern soda as evidenced by the segment’s double-digit growth from 2023 to 2024.

Casa Maestri Distillery’s care and dedication to its agave fields is how the distiller developed its reputation as a premium-quality and competitive tequila brand.

In the aftermath of the Greater Los Angeles Wildfires, many stepped up their philanthropic efforts to raise funds to help the communities affected, including those in the craft beer community.

Relaxation and calming benefits have often been associated with tea products, but experts highlight that other functional benefits and flavors could be the recipe the tea market needs for volume growth.

Data shows that beverage manufacturers are crafting innovations that evolved beyond “basic” hydration to serve consumers health and wellness needs.

Initially operating in the canned water space, Liquid Death has expanded to canned iced tea and drink mixer segments, making it a growing presence in the healthy hydration space.

As the expiration of the 2018 Farm Bill approaches, questions remain about the future of hemp-derived products. Industry stakeholders highlight that policymakers should be looking toward regulation, not prohibition in these next steps.

Born out of a personal wellness journey, Bloom Nutrition is looking to inspire people going through a similar journey through wellness supplements, energy drinks and soon-to-be released soft drinks.