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Home » Authors » Jessica Jacobsen
Jessica Jacobsen

Jessica Jacobsen

Jessica Jacobsen, editor of Beverage Industry, visits a range of beverage companies for cover stories and facility tours, represents the magazine at trade shows and industry events, and works with the Beverage Industry team to determine the content and direction of the magazine and its online components. She earned a Bachelor of Arts in Journalism from Marquette University.

Articles

ARTICLES

Natural retailer Whole Foods Market
Channel Strategies

Natural retailers show resilience against inflation concerns

Functional, diet-specific products resonate with specialty shoppers
jessica Jacobsen
Jessica Jacobsen
September 20, 2022

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.


Read More
Coffee trends
Beverage Beat

Analyst details latest sensations influencing US coffee market

Cold coffee, outside brands in vogue with Gen Z consumers
jessica Jacobsen
Jessica Jacobsen
September 19, 2022

Coffee trends are entering a new era, an analyst reports. Gen Z is driving this shift toward at-home specialty coffee beverages.


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2022 Wholesaler of the Year
Cover Feature

2022 Wholesaler of the Year: Reyes Beer Division

Employee culture drives success for wholesaler
jessica Jacobsen
Jessica Jacobsen
September 8, 2022

For Reyes Beer Division, a business unit of Reyes Holdings, L.L.C., based in Rosemont, Ill., it’s the emphasis on employee engagement that it credits for fostering the “succeed as one” culture that it values so much.



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new product development

Experts point to AI for the future of new product development

Consumer-centric approach allows brands to create successful, efficient products
jessica Jacobsen
Jessica Jacobsen
August 31, 2022

With consumers demanding more from their beverages, brand owners are employing a myriad of concepts to help the next generation of new products succeed. 


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Dogfish Head’s Lemon Quest
R&D Feature

Sweetener content, source plays key role in consumers’ food, beverage choices

Suppliers delivering on clean label, sugar reduction sweetener needs
jessica Jacobsen
Jessica Jacobsen
August 25, 2022

A true influencer for today’s beverage formulations is sweeteners as more consumers are looking at sugar content and sources when making purchasing decisions.


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GHOST Hydration
Category Focus

Sports drink mixes appeal to convenience, functional consumer trends

Data shows 55% of consumers use water enhancers
jessica Jacobsen
Jessica Jacobsen
August 18, 2022

Although much of those sales come from the non-aseptic sports drink segment, sport drink mixes is showing that its contribution to the category, though niche, is gaining traction with consumers.


Read More
Inflation and product availability
Beverage Beat

Inflation prompts consumers to shift shopping patterns

Discounts, social media help brands engage with consumers
jessica Jacobsen
Jessica Jacobsen
August 17, 2022

Inflation and product availability have resulted in consumers altering their shopping patterns. Research from Vericast shows how brand owners can continue to engage with consumers despite these challenges.


Read More
plant-based milk tea
Beverage R&D

IFT FIRST delivers solutions for today’s beverage-makers

Tradeshow addresses functional needs, sugar reduction trends
jessica Jacobsen
Jessica Jacobsen
August 15, 2022

The Institute of Food Technologists (IFT) returned both in-person and online with a new and improved lineup of content and programming as part of IFT FIRST: Annual Event & Expo.


Read More
C4 Energy
Cover Feature

Nutrabolt delivers ‘better-for-you’ performance for today’s consumers

Differentiation helps C4 support pre-workout, cognitive need states
jessica Jacobsen
Jessica Jacobsen
August 5, 2022

The demand for functional, transparent energy solutions has helped Nutrabolt and its C4 portfolio meet the needs of performance athletes and fitness enthusiasts, while appealing to consumers who are making healthy, active living a daily priority.


Read More
Rowdy Energy Power Burn
Category Focus

Energy drinks performance continues to shine

Better-for-you offerings offer growth opportunities for energy market
jessica Jacobsen
Jessica Jacobsen
Chloe Alverson
Chloe Alverson
August 4, 2022

Consumers increasingly are turning to energy drinks and shots to get them through their day, helping drive the growth of the energy drinks market.


Read More
View All Articles by Jessica Jacobsen
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