Jessica Jacobsen

As one of the fastest growing social media platforms, TikTok has become most popular in the U.S. for finding products to buy, providing an opportunity for beverage brands to engage with consumers across a variety of age demographics.

New beverages today are turning more and more to natural colors as clean label and holistic views of health connect with an increasing consumer base.

More consumers are engaging in the active nutrition community, offering more opportunities for protein fortification. Suppliers are developing animal- and plant-based protein solutions to meet this growing demand. 

When it comes to beverage manufacturing and packaging practices, OEMs are creating the machinery necessary to help beverage-makers conserve and reduce their energy output. For plastic bottle manufacturing, it’s not just the increasing adoption of rPET plastic bottles, but also reducing the amount of carbon dioxide that it takes to power these machines, experts note.

Research suggests that consumers are more eager to participate in Dry January than Sober October. With an increasing number of non-alcohol offerings, brands and retailers will need to analyze their strategies as this peak season approaches.

John Fieldly, CEO of Celsius Holdings Inc., has seen the company not only produce clinically backed energy drinks that today’s consumers demand, but also demonstrates the discipline to produce a true return on investment to shareholders.

Although cannabis beverages still are a niche market, the interest in this space remains expansive as ingredient suppliers have advanced the quality of CBD, THC and hemp solutions.

While other retailers are seeing inflation impact spending, it has not had the same effect on specialty retailers, experts note.

Coffee trends are entering a new era, an analyst reports. Gen Z is driving this shift toward at-home specialty coffee beverages.

For Reyes Beer Division, a business unit of Reyes Holdings, L.L.C., based in Rosemont, Ill., it’s the emphasis on employee engagement that it credits for fostering the “succeed as one” culture that it values so much.