Purchase, N.Y.-based PepsiCo Inc. announced that it has entered into a definitive agreement to acquire Oxnard, Calif.-based KeVita, a producer of fermented probiotic and kombucha beverages. The transaction will expand PepsiCo's health-and-wellness offerings in the premium chilled beverage space, the company says.
With the holidays fast approaching, many consumers will be looking for the best buys at the grocery store. To give grocery retailers and manufacturers direct access to the voice of the consumer, Boston-based Trace One recently conducted a survey to determine what shoppers want from private-label products.
Not Your Father’s Taproom IPA, Cherry Ale available in Oregon, Washington
November 16, 2016
Wauconda, Ill.-based Small Town Brewery announced that it will launch a new line of classically brewed beers, Not Your Father’s Taproom IPA and Not Your Father’s Taproom Cherry Ale. These limited-edition beers initially will be available in Oregon and Washington.
I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016
Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says.
Company launches series of consumer promotions to coincide with campaign
November 15, 2016
Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says.
For the second consecutive year, Patrón, a brand of Las Vegas-based The Patron Spirits Co., is giving holiday entertainers and gift givers an added bonus for the season with the release of the 2016 large-size 1-liter, limited-edition Patrón Silver bottle.
Highlights zero-waste achievements in beverage market
November 15, 2016
America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).
New line of CSDs features traditional soda flavors
November 10, 2016
Bai Brands, Princeton, N.J., announced the introduction of Bai Black, a line of carbonated beverages with traditional soda flavors. Available nationwide in January 2017, the Bai Black lineup will feature five flavors: Kohala Kola, Simbu Citrus, Rioja Root Beer, Jambi Ginger Ale and Colombia Cream.
Limited-edition gift set includes 100 percent single-grain whiskeys
November 8, 2016
Timber Creek Distillery, Destin, Fla., launched a bourbon blending kit. The limited-edition gift set features a selection of 100 percent single-grain whiskeys and Timber Creek's Bourbon Blending Guide, allowing consumers to create their own bourbon blend.