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KeVita

PepsiCo announces definitive agreement to acquire KeVita

Acquisition expands PepsiCo’s health-and-wellness offerings
November 22, 2016

Purchase, N.Y.-based PepsiCo Inc. announced that it has entered into a definitive agreement to acquire Oxnard, Calif.-based KeVita, a producer of fermented probiotic and kombucha beverages. The transaction will expand PepsiCo's health-and-wellness offerings in the premium chilled beverage space, the company says.  


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Survey reveals consumers see value in private label

58 percent indicate buying private-label beverages
November 17, 2016

With the holidays fast approaching, many consumers will be looking for the best buys at the grocery store. To give grocery retailers and manufacturers direct access to the voice of the consumer, Boston-based Trace One recently conducted a survey to determine what shoppers want from private-label products.


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NYF Limited Editions

Small Town Brewery announces limited-edition Not Your Father’s brews

Not Your Father’s Taproom IPA, Cherry Ale available in Oregon, Washington
November 16, 2016

Wauconda, Ill.-based Small Town Brewery announced that it will launch a new line of classically brewed beers, Not Your Father’s Taproom IPA and Not Your Father’s Taproom Cherry Ale.  These limited-edition beers initially will be available in Oregon and Washington.


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IDGT Pineapple

Kevin Gates releases new flavor of IDGT energy drink

I Don’t Get Tired – Pineapple now available in select stores
November 16, 2016

Multi-Platinum recording artist Kevin Gates unveiled a new flavor in his I Don’t Get Tired (#IDGT) line of energy drinks: I Don’t Get Tired Pineapple. The new pineapple flavor, which was developed by Gates, has been shipped to select distributors and now is available in select stores and online, he says. 


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Benicio Del Toro spreads holiday cheer in new Heineken commercial

Company launches series of consumer promotions to coincide with campaign
November 15, 2016
Heineken, a brand of White Plains, N.Y.-based Heineken USA, launched the third commercial in its global marketing campaign There’s More Behind the Star. With Academy-award winning actor Benicio Del Toro continuing his spokesperson role, the commercial is hoping to spread some holiday cheer, the company says.
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Patron Silver Holiday Bottle

Patrón Tequila releases seasonal bottle

Bottle features art deco-inspired pewter label
November 15, 2016

For the second consecutive year, Patrón, a brand of Las Vegas-based The Patron Spirits Co., is giving holiday entertainers and gift givers an added bonus for the season with the release of the 2016 large-size 1-liter, limited-edition Patrón Silver bottle.


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ABA celebrates America Recycles Day

Highlights zero-waste achievements in beverage market
November 15, 2016

America’s leading non-alcohol beverage companies are celebrating America Recycles Day, which takes place Nov. 15, with the latest gains in their mission to eliminate all waste going to landfills from their U.S. production facilities, according to the Washington, D.C.-based American Beverage Association (ABA).


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Revel Stoke Root Beer Whisky

Phillips Distilling adds root beer flavored whisky

Revel Stoke Root Beer Flavored Whiskey blends 3- and 8-year-old Canadian whiskies
November 11, 2016

Minneapolis-based Phillips Distilling Co. announced the launch of its newest whisky innovation: Revel Stoke Root Beer Flavored Whisky. 


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Bai Black

Bai Brands introduces Bai Black

New line of CSDs features traditional soda flavors
November 10, 2016

Bai Brands, Princeton, N.J., announced the introduction of Bai Black, a line of carbonated beverages with traditional soda flavors. Available nationwide in January 2017, the Bai Black lineup will feature five flavors: Kohala Kola, Simbu Citrus, Rioja Root Beer, Jambi Ginger Ale and Colombia Cream.


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Timber Creek Distillery Bourbon

Timber Creek Distillery releases bourbon blending kit

Limited-edition gift set includes 100 percent single-grain whiskeys
November 8, 2016

Timber Creek Distillery, Destin, Fla., launched a bourbon blending kit. The limited-edition gift set features a selection of 100 percent single-grain whiskeys and Timber Creek's Bourbon Blending Guide, allowing consumers to create their own bourbon blend.


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Events

April 16, 2025

2025 State of the Industry Series: Alcoholic Beverages

On Demand In Beverage Industry’s annual State of the Industry: The Alcohol Beverage Market, analysts at S&D Insights LLC delve into these trends and how they’re shaping the industry.

January 29, 2026

Gen Z Unpoured: The Big Beverage Shifts Coming in 2026+

In this webinar, Black Swan Data will explore what Gen Z will be drinking (and not drinking) in 2026 and beyond. From emerging alcohol trends to new frontiers for functional sodas, this content will unpack the needs, behaviors and passions shaping the next generation of drinks. 

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Milk and Dairy Foods Nutrition, Processing and Healthy Aging

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