WX Brands, Novato, Calif., announced its purchase of the Reckless Love and Sunday Funday wine brands. Reckless Love and Sunday Funday wines join WX Brands' group of brands that include Bread & Butter, Chronic Cellars, Jamieson Ranch Vineyards, Jelly Jar and Our Daily Wines.
White Walker by Johnnie Walker available while supplies last
October 1, 2018
In collaboration with HBO and “Game of Thrones,” Johnnie Walker, a brand of Diageo North America, Norwalk, Conn., unveiled the new White Walker by Johnnie Walker. The limited-edition Scotch whisky is inspired by the most enigmatic and feared characters on the show — the White Walkers — the company says.
Vodka brand to be featured in NHL programming, premier events
October 1, 2018
New Amsterdam Vodka, a brand of Modesto, Calif.-based New Amsterdam Spirits Co., and the NHL announced a multi-year U.S. partnership naming New Amsterdam Vodka the Official Vodka of the NHL.
Diageo to offer employees 2 hours of paid time off on Election Day
September 25, 2018
To encourage and celebrate voter turnout, Johnnie Walker, a brand of Norwalk, Conn.-based Diageo North America, is partnering with nonprofit organization ElectionDay.org, a Vote.org initiative, to support its 'Election Day Holiday' campaign.
Limited-edition packaging available beginning in October
September 24, 2018
Brockmans Gin, Woking, United Kingdom, is bringing back its holiday gift carton. The pack is designed to provide shoppers with a sophisticated and convenient gifting option and retailers with an eye-catching gift package to drive incremental sales of Brockmans during the holiday season, the company says.
Strong tradition and history drive brand authenticity and Tequila Corralejo understands the value of both; marrying the richness of the past to its present quest to achieve global expansion.
U.S. wine exports to China were up 14 percent in value to $38.4 million for the first six months of 2018, January through June, compared with the same time period last year, despite the continued threat of increased China tariffs.