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IRI Report

Consumer shopping demands begin to stabilize

Alcohol category continues to post strong gains
April 14, 2020

Across geographies, consumer demand appears to be beginning to stabilize toward previous year trends, although in some categories demand is significantly higher or lower than the previous year, according to recent information from Information Resources Inc. (IRI), Chicago.


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Between Drinks

Villa maria, Colin West make collaborative documentary

68-minute film shows highs and lows of making world-class wine
April 12, 2020
New Zealand-based winery Villa Maria teamed up with American filmmaker Colin West of WINERAM Productions to release “Vintage,” a feature-length documentary that tells a uniquely Kiwi story, capturing the incredible highs and heart-breaking lows of making world-class wine in New Zealand.
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Last Drop

Captain Morgan gives free Lyft rides to Gasparilla Fest-goers

April 9, 2020
At the 2020 Gasparilla Pirate Fest, Captain Morgan came through for fest-goers by offering free Gasparilla Pirate Fest Scully VIP Hospitality tickets for up to 10 “Morgans” (anyone with the first, middle or last name of Morgan) and two members of their crew (21 or older).
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Wine purses appeal to eco-conscious, stylish consumers
Last Drop

Wine purses appeal to eco-conscious, stylish consumers

Reusable wine totes can transport, store and serve any wine
Sarah Graybill
Sarah Graybill
April 8, 2020
Packaging innovations have become an important solution for beverage-makers in established categories. The wine market is no different. In an attempt to shatter the “stigma” associated with bag-in-box (BIB) or bagged wine, some wine brands have taken an innovative approach to the “vessel” for this type of wine packaging.
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Teremana Blanco & Reposado Tequila

Teremana Tequila

April 6, 2020

Siete Bucks Spirits, led by founder Dwayne Johnson, co-founder Dany Garcia, and co-founders Jenna Fagnan and Ken Austin launched Teremana Tequila in March 2020.


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Buckeye Vodka
Category Focus

Spirits grow market share for 10th straight year

Retaliatory tariffs on American whiskey could halt growth in US
Barbara Harfmann
April 6, 2020
The spirits industry has plenty of reasons to celebrate as the category experienced accelerated growth for the 10th straight year, as supplier sales were up 5.3 percent, volume up 3.3. percent and retail sales totaled $90 billion in 2019, according to the Washington, D.C.-based Distilled Spirits Council of the United States (DISCUS).
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Saka PINK wine

2018 Saka PINK

March 31, 2020

House of Saka released Saka PINK, which is crafted from 100 percent Pinot Noir grapes picked from vineyards within California’s Napa Valley.


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