The Distilled Spirits Council of the United States (DISCUS), Wine & Spirits Wholesalers of America (WSWA), FMI - The Food Industry Association and the National Association of Convenience Stores (NACS) issued a joint commitment related to the responsible marketing and merchandising of crossover alcohol products.
In celebration of Pride Month, Fierce & Kind Spirits launched limited-edition Pride bottles housing the brand’s straight bourbon, newly launched Single Barrel Cask Strength bourbon and American vodka, as a tribute to the LGBTQ+ community.
Newport Craft Distilling, Newport, R.I., announced the acquisition of KEEL Vodka, another Rhode Island brand. This strategic move will see Keel Vodka join Newport Craft’s award-winning portfolio, which includes White Squall Vodka & Gin, Sea Fog Whiskeys and Thomas Tew Rums.
Malibu, a brand of Pernod Ricard, New York, unveiled its new summer campaign in partnership with TV personality Paige DeSorbo to bring the vacation anytime, anywhere.
Entertainment icon and entrepreneur Snoop Dogg is shaking up the ready-to-drink (RTD) market with the launch of Cali Cocktails. Crafted in partnership with wine brand 19 Crimes, the canned cocktails are inspired by Snoop’s laid-back Cali lifestyle, the company says.