The Jack Daniel Distillery will honor the 161st birthday of its founder Jack Daniel through seven Guinness World Record attempts Sept. 1 from noon to 2 p.m. in New York City.
Buildings from world-famous skylines provided the inspiration for the custom-designed bottle created for New Artisan Spirits and sourced by TricorBraun. New Artisan Spirits, Houston, recently launched Roxor, a new gin that was conceived to meet the public’s rising interest in unique spirits that are distilled in limited quantities.
With the wine and spirits industries continuing to showcase positive numbers, those in the industry maintain a positive outlook for the categories. The Distilled Spirits Council of the United States (DISCUS), Washington, D.C., released its 2010 Industry Review report in January that stated that spirits revenue was up 2.3 percent to $19.1 billion. The super-premium spirits category grew 10.9 percent in 2010 compared to a soft 2009, it says. The council also states that spirits gained just less than half a percent rising to 33.3 percent of the beverage alcohol market.
Healdsburg, Calif.-based Dry Creek Vineyard released its 2010 Fumé Blanc wine in newly designed bottles that incorporate QR code technology. Consumers with smartphones equipped with QR code readers can scan the image and be taken to a 2-minute video of the winery family discussing the new vintage. In addition to the QR code, the 2010 Fumé Blanc bottle features the image of a sailboat, which reflects the family’s passion for sailing.
When it comes to innovation, Charles Gibb, president of Belvedere Vodka, knows how important it is to do something new and different. That approach helped the company to develop its newest variety, Bloody Mary flavored vodka. While many flavored vodkas are formulated around sweet combinations, Belvedere wanted its focus to be on something different.
Spirits company boosted by category trends, new products. Last year, Beam Global Spirits and Wine Inc., Deerfield, Ill., set out to become the world’s fastest growing spirits company, says Bill Newlands, president of North America for the Fortune Brands-owned company. Find out how they set out to achieve this goal.
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