Distribution for whiskeys and liqueur to begin July 1
June 23, 2014
Beam Suntory Inc., Deerfield, Ill., announced that it will begin distribution of the Suntory Japanese and Scotch whiskies as well as Midori liqueur in the United States and Germany beginning July 1.
Limited-edition flavor available nationwide this summer
June 17, 2014
Ole Smoky Tennessee Moonshine, Gatlinburg, Tenn., is rolling out a limited-time flavor for the summer. Ole Smoky Sweet Tea Moonshine celebrates America’s traditional summer refreshment in a 40-proof moonshine, the company says.
Wine and spirits companies plan to launch gin later this year
June 4, 2014
Lake Bluff, Ill.-based Terlato Wines International, a U.S. marketer of premium wines and spirits, announced a partnership with Heartland Distillers, Indianapolis, to jointly produce and market a collection of premium American craft spirits. This represents the newest addition to the Terlato artisan spirits portfolio.
Growth slowing in flavored vodkas, overall spirits category, Rabobank reports
June 3, 2014
Brown spirits are leading much of the growth in the U.S. spirits market, with the segment growing 3 percent in the first four months of 2014, according to New York-based Rabobank’s latest global spirits report. More specifically, sales of Tennessee whiskey and bourbon expanded their already large shares, while flavored whiskey, rye, small-batch whiskey, and Irish whiskey and single-malt Scotch whisky maintained their impressive growth rates, it reports.
Every good marketer knows it: you have to localize to succeed in international waters. Atlanta-based The Coca-Cola Co.’s secret recipe for Coca-Cola can vary by location.