Flavored vodka first of 2018 Cîroc Summer Collection
April 3, 2018
Sean "Diddy" Combs and Norwalk, Conn.-based Diageo North America, the makers of Cîroc Ultra Premium Vodka, are excited to announce the return of Summer Colada, the first flavor named as part of the 2018 Cîroc Summer Collection. Originally released in 2017 as a limited-edition vodka, Cîroc is relaunching the liquid due to its overwhelming success.
St. Helena, Calif.-based Bandit Wines announced a $50,000 donation to the National Park Foundation, the official nonprofit partner of the National Park Service.
The Macallan, a brand of New York-based The Macallan Distillers Ltd., unveiled a rare limited-edition single-malt whisky: The Macallan 50 Years Old, 2018 release.
Diageo North America, Norwalk, Conn., announced the development of a new skill for Amazon Alexa. With Diageo's new “Happy Hour” skill, available for users 21 and older on Amazon Alexa-enabled devices, at-home entertaining becomes easier and more experiential, the company says.
The company, which is targeted toward the millennial consumer demographic, is aiming to achieve national distribution and continually is forging new partnerships to achieve that goal.