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Home » Topics » Category Focus » Juice & Juice Drinks

Juice & Juice Drinks
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Vita Coco Pressed
Category Focus

Plant waters innovate to expand beyond niche market

Processing, functionality trends drive coconut and other plant waters
jessica Jacobsen
Jessica Jacobsen
June 23, 2020
Although sales for the coconut and other plant waters market might be down for the five-year period of 2014-2019, brands are innovating their lines to help bring the category more mainstream.
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RW Knudsen Organic Juice Beverage Shots

R.W. Knudsen debuts organic juice beverage shots

Juice brand also releases Organic Celery Apply Cucumber Juice Blend
June 18, 2020

R.W. Knudsen Family, a brand of Orrville, Ohio-based J.M. Smucker Co., announced the launch of four new Organic Juice Beverage Shots: Pineapple Ginger, Apple Cider Vinegar, Beet Juice and Carrot Black Pepper Turmeric. All are available at natural and conventional retailers, such as Amazon.com and Kroger.


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Old Orchard Frozen Juice Concentrate

Frozen juice market sees growth beyond pandemic buying

Old Orchard Brands offers 40 frozen juice concentrates
June 12, 2020

Old Orchard Brands, Sparta, Mich., reports seeing a renewed consumer interest in the frozen juice category, which has experienced triple-digit sales growth amid COVID-19 pandemic buying, according to data from Information Resources Inc. (IRI), Chicago. This information indicates consumers in the U.S. are buying frozen juices at the highest rate seen in years.


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Amaz variety pack

Amaz

June 10, 2020

Amaz Project Inc. has released Amaz, a line of all-natural, nutrient-rich, and plant-based elixirs made from superfoods and herbal extracts ethically sourced from agroforestry systems in the Amazon rainforest, it says.


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Fresh Victor Cocktail Mixers

Fresh Victor launches take-it-and-make-it-sized cocktail mixers

New 16-ounce juice blends can make five cocktails from each bottle

June 1, 2020

Fresh Victor, producer of fresh, cold-pressed juice-based mixers for cocktails, is launching two new flavors in its new 16-ounce size: Mexican Lime & Agave and Cactus Pear & Pomegranate.


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ReBLENDS

ReBLEND

May 27, 2020

ReHARVEST Provisions has launched ReBLEND, a new line of frozen wellness shot pops.


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Fresh Victor

Fresh Victor Mixers

May 22, 2020

Fresh Victor has released a line of cold-pressed juice-based mixers for making craft cocktails and mocktails.


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ATOKA cranberry

Ocean Spray’s new herbal beverage available direct-to-consumers

Brand launches match donation for first responders
May 11, 2020

Lakeville-Middleboro, Mass.-based Ocean Spray, the cranberry cooperative owned by more than 700 farmer-families, has announced that Atoka, a new line of herbalist crafted, plant-based functional beverages, is now available for direct-to-consumer purchase online at AtokaWellness.com. 


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59-Natalies-Juice-Carrot.jpg
Last Drop

Natalie’s Juice donates juice to New York hospital workers

5,000 bottles of juice to be donated to those on the “front lines”
May 4, 2020
Natalie’s Juice recently extended a helping hand to New York with a donation of 5,000 bottles of fresh-squeezed, minimally processed fruit juice to healthcare workers at NYU Langone Hospital.
Read More
Keurig Dr Pepper (KDP)

Keurig Dr Pepper posts solid financial results for Q1

Company set up for strong performance in 2020
April 28, 2020

Keurig Dr Pepper (KDP) Burlington, Mass., and Plano, Texas, announced its first quarter results, which ended March 31, reporting a 4.4 percent net sales growth to $2.61 billion, compared with $2.5 billion a year ago. 


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