Unique generative-style NFTs honors brand’s roots in music
December 9, 2021
Pepsi, a brand of Purchase, N.Y.-based PepsiCo, announces the brand’s first-ever foray into the innovative and evolving world of non-fungible tokens (NFTs) with the Pepsi Mic Drop genesis NFT collection.
Innovation exclusively available at Kroger, Q Mixers website
November 30, 2021
Q Mixers, Brooklyn, N.Y., announced the launch of its newest innovation: Tropical Ginger Beer. After a year of measurable growth and strong retail performance from its classic Ginger Beer and Hibiscus Ginger Beer variation, the carbonated mixer brand is fueling its innovation pipeline with this tropical twist on the classic flavor, it notes.
To ring in the holiday season, MTN DEW, a brand of PepsiCo, released: MTN DEW Gingerbread Snap’d, a tasty new gingerbread cookie flavored beverage, bottled with a dash of cheer to celebrate those on the naughty list, the company says.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., launched Real Magic at Christmas, a seasonal campaign that spotlights and celebrates the magic of community and togetherness. The multi-faceted campaign carries at its heart a simple message of festive joy and inclusion, reminding us that Real Magic is in the moments of connection we share with others.
Jones Soda Co. announced a new series of augmented reality (AR) labels featuring the widely recognized fortune teller character Zoltar reading humorous fortunes in short videos triggered by the Jones Soda app and a phone camera.
Carbonated soft drink brand puts up $200K in MTN DEW Outdoor Grants for nonprofit organizations
November 3, 2021
MTN DEW, a brand of Purchase, N.Y.-based PepsiCo, teamed up with Country Music duo LOCASH to reward fans for getting out in the great outdoors this fall with the DEW Outdoors Woods Or Water Getaway.
Jones Soda Co. revived its Turkey & Gravy Soda for the first time in more than a decade in a limited-edition 35,000-bottle run that coincides with Thanksgiving celebrations as well as the company’s 25th anniversary.