New Packages

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Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.

Celestial Seasonings, a brand of The Hain Celestial Group Inc., unveiled its new brand look and feel, including redesigned packaging highlighting the brand’s heritage with a new, contemporary logo.

With a plethora of alcohol and non-alcohol brands in the beverage landscape, packaging is paramount to attracting consumers. In the case of Wild Ginger Original Alcoholic Ginger Beer, a new craft beer, Dan Matauch, founder of Northville, Mich.-based Flowdesign, the firm that designed the new beer’s packaging, says the name itself immediately sparked his imagination.

Marley Coffee announced the first official retail shipment of the new recyclable EcoCup, an easy-to-recycle single-serve capsule that’s compatible with most Keurig K-Cup machines.

The cider makers at Angry Orchard Cider Co., a brand of The Boston Beer Co., released Angry Orchard Green Apple in 16-ounce cans.

This year’s RumChata Freedom Bottle program generated $151,245 for the Lone Survivor Foundation (LSF).

This year marks the 250th anniversary of the Saint James brand, one of the oldest Rhum Agricole in the world with the plantations first producing rum in 1765, the company says.

Trücup low-acid coffee launched its coffees in the single-serve marketplace. Now available in single-serve pods, medium and bold roasts, trücup can be a solution for the 60 million people in the United States affected by acid reflux and other gastrointestinal issues, the company says.

Galena Brewing Co. expanded its packaging lineup to include three beers in Rexam 16-ounce cans — Anna Belle’s IPA, a ruby beer with a burst of hop flavors and aromas paired with a malt backbone; Farmer’s Blonde Ale, a light ale; and Fevre River Ale Hefeweizen, a classic Bavarian style wheat beer with a medium to heavy mouth feel, the company says.