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Novamex launched all-natural Alova sparkling aloe vera beverages exclusively at The Fresh Market.

Heineken USA announced the first national launch of its limited-edition Newcastle Winter IPA.

Devotion Spirits Inc. launched a line of sugar-free and gluten-free flavored vodkas geared toward image-conscious people with active lifestyles.

Branding, entertainment and artist management company Atom Factory will launch a new, all-natural beverage line called Pop Water in January.

Reed’s Inc. launched Reed’s Culture Club Kombucha beverages, made from organic oolong and yerba mate teas that are brewed with spring water and a proprietary culture.

TY KU Premium Sake & Spirits Co. added TY KU Coconut Nigori to its line of premium sakes.

Brown-Forman Corp. teamed up with Frank Sinatra Enterprises to launch Jack Daniel’s Sinatra Select whiskey exclusively at travel retail outlets.

Pure California Beverages launched a line of low-calorie mixers under the SlimRock brand.

William Grant & Sons USA expanded its line of flavored vodkas with Stoli Chocolat Kokonut.

Arizona Beverages USA LLC launched Joltin’ Joe Sparkling Espresso in honor of American sports legend Joe DiMaggio.