9th Street Beverage, a non-alcohol subsidiary of Anheuser-Busch, began distributing Borba Skin Balance Aqua-less Crystallines and Borba Skin Balance Water, in packets and bottles, respectively. The packets are added to to a 16-ounce bottle of water for two servings, the company says. The packets and bottles offer antioxidants, vitamins and botanicals for skin-care benefits, such as clear complexion, smoother skin and help for dry, dehydrated skin. Borba Skin Balance Aqua-less Crystallines are available in four varieties: Clarifying, designed to help oily skin and pore cleansing; Age Defying, to help the appearance of aging skin, fine lines and wrinkles; Firming, to promote skin’s natural smoothness; and Replenishing, to diminish skin’s dryness and sensitivity. Borba retails for $2.99 a bottle and $28 for box of 14 packets.
Fuze Beverage Co. announced its commitment to bringing breast cancer awareness and education to consumers with its newest flavor Empower. The company donated $650,000 to Susan G. Komen for the Cure with the introduction of this beverage. The product is a Pomegranate Acai Berry flavor and contains antioxidants that are equal to one serving of vegetables. The product is available in 18.5-ounce and 16.9-ounce bottles and retails for $1.79.
Fuze also introduced Black and Green Tea. The product contains Acai Berry as well as vitamins C, E, B3, B5, B6 and B12. Antioxidants equal to two servings of vegetables are in each 18.5-ounce bottle, the company says.
PurBlu Beverages introduced a Give Strength addition to its Give water line. The addition is a vapor-distilled electrolyte-infused water and proceeds from the product will benefits the fight against muscular disorders, the company says. The Give line contributes 10 cents per bottle to charitable causes. Packaged in 23-ounce bottles, the waters retail for $1.29 to $1.49. PurBlu Beverages also announced that Give water will be available in four new markets, including Boston, Philadelphia, Kansas City, Mo., and Maine.
Sweet Leaf Tea introduced its newest flavors, Mango Green Tea and Blueberry Lemonade. The Mango Green Tea is available in a 16-ounce bottle and a 20-ounce hot-fill PET bottle with prices of $1.39 to $1.59 and $1.59 to $1.79, respectively. Each 8-ounce serving of Mango Green Tea contains 60 calories. Blueberry Lemonade is available in limited-edition 16-ounce, reusable Mason jars for a retail price of $2.49.
Celsius introduced two Green Teas to its line of calorie-burning beverages, Celsius Green Tea Peach Mango and Celsius Green Tea Raspberry. The teas are powered by Metaboost, a blend of EGCG from green tea, ginger, caffeine, calcium, chromium, B vitamins and vitamin C. The tea is packaged in 12-ounce cans with a retail price of $1.99 and four-packs for $7.99.
Wet Planet Beverages introduced its Jolt Energy in a new larger 16-ounce can with a resealable cap. Jolt is available in Blue Raspberry, Power Cola, Ultra-Sugar Free, Cherry Bomb, Orange Blast and Wild Grape flavors. The bottles are recyclable and retail for $2.39.
The Coca-Cola Co. introduced Full Throttle Hydration, a non-carbonated energy drink containing electrolytes and vitamins, and Full Throttle Coffee, a creamy coffee and energy blend. The products join Full Throttle Original, Full Throttle Unleaded, Full Throttle Blue Demon and Full Throttle Fury. Hydration is available in a Tropical Mix flavor and is packaged in 16-ounce aluminum cans. As part of the product rollout, Full Throttle Hydration sponsored the 2008 Full Throttle Hydration Kiteboarding tour in Miami. Full Throttle Coffee is made with Colombian Arabica coffee and is available in Mocha, Vanilla and Caramel flavors. Packaging for Full Throttle Coffee Caramel will be bilingual, in both English and Spanish. Coffee is packaged in 15-ounce aluminum cans.
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