Sports energy drink
Leading Brands Inc. developed Die Hard Sports Energy Drink, which combines the benefits of sports and energy drinks such as hydration, replenishment of electrolytes and energy. Die Hard is non-carbonated, naturally flavored and sweetened with sugar. Available in 16-ounce cans, Die Hard initially has been released in four flavors: Lemon, Orange, Berry and Punch. The company will donate 10 cents from every can sold to American veterans injured in the service. The Die Hard line replaces Trek and Nitro in Leading Brands’ portfolio.