PepsiCo debuted SoBe Lifewater Acai Fruit Punch and Mango Melon, two new flavors to its lineup. The zero-calorie flavors are sweetened with PureVia, made from an extract of the stevia leaf; vitamins B, C and E; and herbal ingredients. The products join Fuji Apple Pear, Black and Blue Berry and Yumberry Pomegranate varieties. A 20-ounce bottle retails for $1.29.
Stimulicious Spirits Inc. debuted Minx, a premium vodka cocktail containing guarana, caffeine, taurine, ginseng and damiana. Minx is clear in color, lightly carbonated and contains a vanilla-fruit punch flavor, the company says. The product is packaged in 8.45-ounce recyclable aluminum bottles, and is 12 percent alcohol by volume. Minx is sold in four-packs and 24-bottle cases.
Power Trip Beverages introduced a Coconut flavor to its line of vitamin energy drinks. Coconut is lightly carbonated and available in 16-ounce cans. The product joins the Mango flavor. The idea behind Power Trip Coconut came from a business trip to Trinidad when company President Doug Stuart recognized the popularity of the flavor in water, milk and mixes. A can retails for $1.99.
Arizona Beverage Co. partnered with Nestle Waters North America Inc. to create Arizona Tea Waters. The low-calorie, tea-infused waters combine Poland Spring Natural Spring Water with organic green tea, organic cane juice and fruit extracts. The product is available in Yumberry Green Tea, Mandarin Orange Green Tea and Pomegranate Green Tea flavors. The 20-ounce amber PET bottle retails for $1.49.
Bigelow Tea and Arizona Beverage Co. collaborated and launched a ready-to-drink line of teas. The flavors include Organic Green Tea Acai White Cranberry, Organic Green Tea Original Green, Organic Green Tea Lemon Ginger and Organic Green Tea Mango Lychee. The RTD line reflects Bigelow’s flavor profile with Arizona Beverage’s packaging and distribution, the companies say. The 20-ounce product carries antioxidants and vitamins C, B3, B5, B6 and B12. A bottle retails between $1.69 and $1.75.
Designer Whey released Protein Water, a beverage that combines whey protein isolate, dietary fiber and natural flavors. Protein Water carries 60 calories in each 16-ounce bottle. The product is available in Orange Mango, Pomegranate Fruit, CranApple and Blue Raspberry flavors. In addition, Protein Water is lactose free. A bottle retails for $2.99.
The Campbell Soup Co. added Goji Raspberry and Passionfruit Tangerine to its line of V8 V-Fusion 100% juices. Each 8-ounce glass of V8 V-Fusion provides a full serving of vegetables and fruit, as well as vitamins A, C and E. Goji Raspberry and Passionfruit Tangerine join Acai Mixed Berry, Pomegranate Blueberry, Pomegranate Blueberry Light, Strawberry Banana, Strawberry Banana Light, Peach Mango, Peach Mango Light and Tropical Orange varieties. The juices are available in 12-ounce and 46-ounce bottles, which retail for $1.69 and $3.99, respectively.
The Pepsi-Lipton Tea Partnership announced the launch of Lipton Sparkling Green Tea. The product is a blend of fruit flavors, green tea and sparkling water. Lipton Sparking Green Tea is available in regular Berry and both diet and regular Strawberry Kiwi. The flavors are packaged in 20-ounce and 1.5-liter bottles, and 16.9-ounce 12-packs.
A lot is brewing in the March 2020 issue, from cold-brew coffee to craft beer. Check out our cover story to learn the latest about the $300 million merger that brought the Boston Beer Co. and Dogfish Head together. Our Beverage RD article uncovers the latest trends in sweeteners, while readers can get Up Close With OWYN (Only What You Need). Our Ingredient Spotlight highlights innovations in the utilization of coffee as a flavorful, functional ingredient. And our 2020 Beer Market Report is a hefty pour that you won’t want to miss. You’ll also see the latests in new products, suppliers and more. This issue is good to the last drop. Thirsty for more? Subscribe to get the latest stories delivered right to your inbox. Check back throughout the month for additional content.
Check back throughout the month for additional content.