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Beach Whiskey LLC launched its first line of American whiskeys, celebrating the beach lifestyle. 

Illy Caffe North America announced the U.S. launch of illy Extra Dark Roast.

Truly Spiked & Sparkling, a brand of The Boston Beer Co., added a new flavor to its lineup of spiked, sparkling waters. 

ja Juice Co. launched a new line of functional drinking vinegars exclusively in Wholefoods Market stores nationwide. 

Boundary Waters Brands launched Joia Spirit, a line of ready-to-drink cocktails made with the company’s all-natural soda and vodka, it says. 

To celebrate its 21^st anniversary, SoBe, a brand of PepsiCo Inc., announced the addition of two new flavors to its lineup: Midnight Mojito and En Fuego. 

Fireman’s Brew introduced Fireman’s Brew IPA, its take on a West Coast-style IPA, the company says. 

Natalie’s Orchid Island Juice Co. added two limited-edition fall flavors to its portfolio of juices. 

Adding to its portfolio of agave spirits, Blue Nectar Spirits Co. released the first batch of its Anejo Founder’s Blend tequila. 

Pique Tea now offers its line of Pique Tea Crystals, a line of instant teas made from whole-leaf teas that are brewed and then crystalized, according to the company.