Brand Chorus evaluates Facebook, Twitter, Instagram and YouTube activity of 10 spirits brands
September 16, 2015
While it seems hard to recall now, but there was a time when advertising focused on print, radio or TV ads. The rise of computers and other smart technology brought social media into the mix for marketers.
Jim Beam, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced a new partnership with Snapchat, making it the first whiskey brand to leverage the app for marketing efforts, the company says. Currently active, branded Jim Beam video content, targeted exclusively at consumers of legal drinking age, will appear throughout various Snapchat Live Stories. The partnership and branded content will run in the United Sates through the end of October coinciding with existing marketing efforts supporting new Jim Beam Apple, the newest flavored whiskey from the company.
Dry Fly Distilling, an American-made, small-batch distiller of vodka, gin and whiskies, is launching O’Danagher’s Single Barrel Whiskey, a ‘Hibernian’ Irish style whiskey in collaboration with local whiskey maker Tim Danaher.
Major League Baseball teams offer their own red wines
August 14, 2015
The Coca-Cola Co.’s Fuze brand is putting an end to the “jibber jabber” and launching a campaign designed to introduce people to its line of bold, flavor-charged iced teas.
New York-based Castle Brands Inc., a developer and international marketer of premium and super-premium branded spirits, reported financial results for the fiscal quarter ended June 30.
The Jack Daniel Distillery announced the nationwide release of the brand’s first-ever barrel strength offering within its Single Barrel Collection, Jack Daniel’s Single Barrel Barrel Proof.
New whiskey is the second release in its Progressively Aged Rhetoric series
August 4, 2015
As bourbon continues to boom, whiskey enthusiasts are clamoring for new products to enjoy. To satisfy these whiskey consumers, Louisville, Ky.-based Orphan Barrel Whiskey Distilling Co., a division of Diageo plc, released its Rhetoric 21-Year-Old Kentucky Straight Bourbon Whiskey.