Citrus Rescue IPA used approximately 35K imperfect oranges
January 19, 2022
New Belgium Brewing, Fort Collins, Colo., and Imperfect Foods announced the release of Citrus Rescue IPA, a fruited IPA brewed using oranges that might not be “perfect” by society's narrow beauty standards due to little scars and blemishes but are just as adorable, healthy and delicious, the companies say.
By reducing the repeated need for single-use packaging, reusable containers not only help companies become more cost-efficient, but also helps combat climate change by further reducing companies’ carbon footprint.
Push for net zero emissions important for ingredient suppliers
October 15, 2021
Ingredient companies are educating populations about the importance of dietary fiber in Latin America, meanwhile, other suppliers announced new Non-GMO Project Verified botanical ingredients.
For each #ZenPose, ZenWTR will donate to ocean conservation charities
October 11, 2021
ZenWTR, Los Angeles, celebrated International Coastal Cleanup Day with the launch of its #ZenPose social media campaign. The social media campaign encourages consumers to take to Instagram or TikTok and share a photo, GIF, Reel or video striking a yoga pose with ZenWTR and using the hashtag #ZenPose.
Golfers, bottled water brand working to restore world's oceans, reduce plastic pollution
October 4, 2021
ZenWTR Alkaline Water, Los Angeles, announced that professional golfers Phil Mickelson and Bryson DeChambeau have joined its roster of athlete investors. The two are supporting the brand's mission to help restore the world's oceans and reduce the amount of plastic polluting coastal environments, specifically through ZenWTR's quest to rescue 50 million pounds of ocean-bound plastic by 2025.
Tennis-inspired collection will be created from evian bottles collected at 2021 U.S. Open
September 1, 2021
Danone’s evian water and Rothy's announced a new partnership to repurpose evian water bottles collected this September into a limited-edition, tennis-inspired capsule collection created by Rothy's.
Coca-Cola, a brand of Atlanta-based The Coca-Cola Co., announced a partnership with Lime, the world’s leading provider of shared electric vehicles, to reward people who are committed to recycling. To celebrate the nationwide availability of Coca-Cola Sip Sized bottles made from 100% recycled plastic material (rPET), not including the bottles’ cap and label, the companies are offering more than 40,000 free bike or e-scooter rides to people who purchase and pledge to recycle their 13.2-ounce 100% rPET Coca-Cola bottles.
As consumers focus on their health, many are looking to reduce sugar intake. However, because they still desire the sweet profile, beverage-makers are turning to more natural, less processed sweeteners.
Company pledges to replenish more than 100% of water used in high-risk areas by 2030
August 17, 2021
PepsiCo Inc., Purchase, N.Y., announced its ambition to become "Net Water Positive" by 2030, aiming to replenish more water than the company uses, which would place it among the most water-efficient food or beverage manufacturers operating in high-risk watersheds.