Articles Tagged with ''sports partnership''

Elijah Craig announced its designation as the Official Bourbon of the 2025 PGA Championship. To mark this partnership and celebrate the championship, Elijah Craig will release a special commemorative bottle of its 94-Proof Small Batch Bourbon.

Sugarlands Distilling Co. announced its designation as Official Moonshine of the 2025 Ryder Cup with the release of a Ryder Cup-branded Cherry Limeade Moonshine. 

Kōloa Rum Co., Hawaii's award-winning rum producer and the Official Ultra-Premium Rum of the Las Vegas Raiders, introduced The Raiders 65th Anniversary Limited Edition Kōloa Spice Rum. 

The new bar aims to enhance the fan experience at the sports and entertainment venue with its vibrancy and innovation, the duo says.

Keurig Dr Pepper (KDP), Burlington, Mass., and Frisco, Texas, has teamed up with Soccer United Marketing (SUM) to unveil a new multi-year partnership with the Federación Mexicana de Futbol (FMF), making Keurig Dr Pepper an official partner of the U.S. tours for the Mexican Men’s and Women’s National Teams.

Athletic Brewing Co., Milford, Conn. and San Diego, is teaming up with Arsenal, becoming the club’s first Official Non-Alcoholic Beer Partner. Starting this August, the partnership will see cans of Athletic’s award-winning Run Wild IPA available at Emirates Stadium, London, for all men’s and women’s matches.

A budding marketing opportunity for brand owners, NIL is gaining traction, but as beverage companies look to engage in this realm, it is important to understand the dynamics.