Articles Tagged with ''alcohol sales''

IRI beverage alcohol research reveals consumers will keep the party at home

Research highlights opportunities for brand growth
August 5, 2022

New research from Chicago-based IRI, which recently merged with The NPD Group, reveals elevated at-home beverage alcohol consumption is here to stay. Despite high inflation concerns, retail price increases for beverage alcohol remain more moderate than other CPG categories. IRI’s 2022 Midyear Alcohol Update highlights that many consumers are opting to celebrate and socialize at home.


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Catalina predicts in-store alcohol sales for St. Patrick’s Day to top pre-pandemic levels

Shopper intelligence firm estimates St. Patrick’s Day week sales to be 5-15% higher than 2019 levels
March 10, 2022

Shopper intelligence leader Catalina, St. Petersburg, Fla., has tapped into its Buyer Intelligence Platform to determine how the ongoing COVID-19 pandemic has impacted alcohol beverage purchases at grocery stores across the country for St. Patrick’s Day celebrations and how they are likely to fare in 2022.


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