Austin, Texas-based Nutrabolt, owner of C4, is shaking up the active nutrition landscape as it announced the rebrand of its C4 pre-workout powders, including new, innovative formulations; an updated look and feel of the product; and the We Hit Harder brand equity platform.
Red Bull is commemorating the 20th anniversary of Oracle Red Bull Racing with the introduction of two initiatives: the exclusive Special Edition 2024 Red Bull Racing Can and the Red Bull All Terrain digital game.
As a partner of the Buffalo Sabres, Labatt is highlighting the fan-favorite, black and red throwback “Goathead” Sabres jersey with limited-edition cans in both Labatt Blue and Labatt Blue Light.
In celebration of the inaugural Las Vegas Grand Prix, taking place Nov. 16-18, Belvedere Vodka ― the Official Vodka Partner of Formula 1 ― is releasing a limited-edition bottle for the occasion.
Labatt is taking an icy trip back to the ’90s with retro cans for the 2023-2024 hockey season. This year, as a proud partner of the Pittsburgh Penguins, Labatt is highlighting the fan-favorite, throwback Penguins jersey. These limited-edition cans are available in both Labatt Blue and Labatt Blue Light.
Making it easier for 21 and older consumers to rep their favorite team on Sunday and throughout the 2023 season, Bud Light’s limited-edition NFL team packaging is back for another year. With a new look across 23 NFL teams, this year’s team cans prominently feature each team’s logo and includes a player illustration in each team’s official colors.
BeatBox announced its first “Partner Series” custom package in collaboration with Oklahoma State University (OSU) Athletics. Entering the second year of a three-year agreement, BeatBox kicked off the inaugural Partner Series package design featuring images of Oklahoma State University’s legendary mascot: Pistol Pete.
Harpoon Brewery and DraftKings Inc. announced the release of a new, limited edition 12-pack in time for the Celtic’s on-going run in the NBA playoffs and the Red Sox resurgence in MLB: a Rec. League Get In The Game! 12-Pack. The co-branded 12-pack, tied to DraftKings’ launch of mobile sports betting in the Commonwealth, is available now at select locations in Massachusetts.
The Jack Daniel Distillery announced a limited-edition Jack Daniel’s Tennessee Whiskey to commemorate its partnership with McLaren Racing. Available in select Formula 1 race markets across the globe, the limited-edition Tennessee Whiskey features a custom label and packaging that honors the pioneering founders behind Jack Daniel’s and McLaren Racing ― Mr. Jack Daniel himself and Bruce McLaren.
