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Home » Drizly

Articles Tagged with ''Drizly''

Drizly, BevMo! expand alcohol delivery to new California markets

Expansion of partnership accelerated amid current environment
March 31, 2020

Boston-based Drizly announced an expanded partnership with BevMo!, a West Coast specialty beverage retailer, that more than doubles the number of the chain’s locations on Drizly.


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Beverage brands capitalize on magic of the holidays

Brands get in the ‘spirit’ by releasing holiday packaging, festive TV ads
Barbara Harfmann
December 12, 2019
Wishing you a safe and memorable holiday season, and remember to “enjoy responsibly.”
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Drizly highlights Gen Z’s beverage alcohol shopping habits

November 22, 2019
The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts.
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Drizly Logo

Drizly study highlights Gen Z’s beverage alcohol shopping habits

Research pinpoints opportunities to engage emerging consumer base
October 1, 2019

Boston-based Drizly released its first-ever study of how Americans shop for adult beverages, both in-store and online. The study found that digitally native Gen Z purchases alcohol from local liquor stores more often than their millennial, Gen X and baby boomer counterparts. Gen Z also ranks first when it comes to interest in drinking trends, suggesting that their purchasing behavior today could well be a benchmark for how beer, wine and spirits consumption will look tomorrow, the company says.


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Budweiser Repeal Reserve

Budweiser introduces 1933 Repeal Reserve Amber Lager

Brand partners with Lyft to offer rides in prohibition-era cars
October 24, 2017

Budweiser, a brand of St. Louis-based Anheuser-Busch, is giving beer lovers the chance to experience and taste history with the release of its limited-edition 1933 Repeal Reserve Amber Lager. The recipe behind Repeal Reserve dates back to the pre-Prohibition era when Adolphus Busch created and brewed a special Amber Lager for his friends and local community to enjoy, the company says.


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Mike's Hard Lemonade Logo

Mike’s Hard Lemonade partners with Lil Dicky, Drizly

Deliver the Unexpected sweepstakes supports Drink on the Bright Side campaign
August 15, 2017

This summer, Mike’s Hard Lemonade, Chicago, is delivering happiness and humor with a little help from rapper and comedian Lil Dicky and Drizly, the technology company behind the first eCommerce alcohol app. 


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Retailers investing more in eCommerce

Small-format retail locations see mixed results
jessica Jacobsen
Jessica Jacobsen
May 16, 2016

Last month, an article by Brigid Sweeney for Crain’s Chicago Business titled “For Meijer, bigger is better,” caught my attention. Not far from my family’s new home, they are closing in on the final stages of completing a Meijer store; so needless to say, my curiosity was more than piqued.


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Dos Equis 2016 Cinco de Mayo

Dos Equis announces Cinco de Mayo marketing campaign

Campaign offers consumers the chance to win the Most Interesting Man in the World’s possessions
February 26, 2016

Dos Equis, a brand of White Plains, N.Y.-based Heineken USA, announced its new Cinco De Mayo-themed, fully-comprehensive, 360-degree campaign featuring national TV advertising, media partnerships, limited-edition packaging and a national sweepstakes. The campaign will encourage consumers to celebrate with Dos Equis and enter for a chance to win items from the Most Interesting Man’s collection of worldly possessions guaranteed to upgrade any Cinco de Mayo Celebration, the company says.


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Before 5 coffee cups

Beverage marketing campaigns driven by national sports, manufacturers offer innovative consumer beverage products

PepsiCo, Heineken, Blue Diamond, The Coca-Cola Co. back sports programs
February 15, 2016

One of the first sports drink manufacturers to utilize pickle brine, the Pickle Juice Co. recently added 100 percent Natural Pickle Juice Sport to its lineup.


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Heineken Lager partners with UCL, MLS for Soccer Is Here program

360-degree program offers on-premise, digital components
January 18, 2016

A subsidiary of Heineken International BV, White Plains-N.Y.-based Heineken USA’s Heineken Premium Lager is pairing up with UEFA Champions League (UCL) and Major League Soccer (MLS) beginning March 1 for Heineken’s fully integrated, 360-degree retail and on-premise Soccer is Here program. The program encourages legal-drinking-age fans to choose Heineken for all of their soccer viewing activities, the company says. National TV, digital partnerships, social support, account activation and a consumer sweepstakes rewarding shoppers for every minute of every UCL and MLS match, will drive consumer engagement and increase consideration and sales of Heineken throughout the program, it adds.


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