Articles Tagged with ''matcha''

Whole Foods Market, a division of Seattle-based Amazon, announced the most anticipated food trends for the year ahead. Floral flavors, functional mushrooms and root-to-stem recipes are just a few of the picks expected to take off in 2018. 

Pure Leaf, a brand of Englewood Cliffs, N.J.-based Unilever, announced the launch of its first-ever home-brewed Matcha Teas. Sourced from Rainforest Alliance Certified tea estates in Kagoshima, Japan, the two new matcha offerings from Pure Leaf — Pure Matcha and Matcha with Ginger — are available in pre-portioned, individually wrapped sachets to give tea lovers a perfect cup of Matcha every time, it says.

The tea company developed compostable pyramid-shaped sachets and was recently named one of 50 Colorado Companies to Watch.

Matchaah Inc., a wholly owned subsidiary of Matchaah Holdings, announced the second product under its Matchaah brand: Matchaah Instant Latte. 

Matchaah Inc., a wholly owned subsidiary of Minneapolis-based Matchaah Holdings, announced that it has become a publicly traded company and is being traded on the over-the-counter financial market with the ticker symbol “MCHA.” 

The rich history of tea dates back to when it first was used as a medicinal drink in East Asia. As globalization progressed, tea drinking has become an international phenomenon, spreading across multiple cultures throughout thousands of years. Yet, as consumers’ tea tastes have evolved, Brooklyn, N.Y.- based ITO EN (North America) Inc., a division of Tokyo-based ITO EN Ltd., continues to build on its strong innovation heritage by introducing healthy, organic and non-GMO tea varietals while maintaining a strong focus on new product development, sustainability and authenticity.

In conjunction with its expansion into retail and cafes, MatchaBar unveiled a new look for its line of ready-to-drink teas. The new design uses the packaging’s label as a platform to speak to its consumers, the company says. “The packaging refresh allowed us to create a way to let our beliefs, our interests and our associations with certain subcultures shine through,” Founders and brothers Graham and Max Fortgang said in a statement.

Expanding on its lineup of organic teas, Davidson’s Organics introduced Ceremonial Matcha Powder. 

Once a beverage intended for at-home brewing, tea has seen opportunities open up through ready-to-drink (RTD) applications. As consumers continue to lead on-the-go lifestyles, requests for these products have climbed.