Beverage designed as natural stress-relief alternative
January 16, 2019
New York-based Bimble Beverages announced the national release of its brand new sparkling drink: Bimble. The beverage features 25 mg of hemp-derived, full-spectrum CBD, which is more than double the CBD content of many CBD beverages on the market, the company claims.
New beer launches with sports marketing partnership
February 26, 2018
Michelob Ultra, a brand of St. Louis-based Anheuser-Busch, unveiled the newest innovation to join the Ultra family: Michelob Ultra Pure Gold. Michelob Ultra Pure Gold is made with organic grains and offers a refreshing taste with only 85 calories and 2.5 carbohydrates, the company says. Like Michelob Ultra, the new brew will be free from artificial colors and flavorings.
Carbonated soft drinks (CSDs) have long been the top seller in the U.S. beverage market based on volume. Last month, however, New York-based Beverage Marketing Corporation (BMC) announced that U.S. volume sales of bottled water eclipsed CSDs in 2016, making it the No. 1 consumed packaged beverage. This shift followed more than a decade’s worth of single-digit volume declines for soft drinks.
The 31st Annual Natural Products Expo East, which took place Sept. 21-24 at the Baltimore Convention Center in Baltimore, hosted more than 1,450 brands, including 450 first-time exhibitors. With more than 28,000 attendees, it was the largest show on record, growing by 10 percent, according to Boulder, Colo.-based New Hope Network, which produces the event.
With natural and clean-label trends proliferating in the consumer packaged goods (CPG) market, many CPG companies are transitioning from artificial to natural ingredients. Among those in high demand are natural vanilla ingredients.
Quillaja-based foaming ingredient available for several beverage applications
October 16, 2015
Sustainably sourced and extracted, Naturex offers UPtaia, a natural foaming agent. The quillaia-based ingredient offers manufacturers the opportunity to create frothy beverages with the natural labeling consumers love while being easy to use, the company says.
Beverage Industry’s August issue features the latest trends in digital marketing and how it connects consumers to their favorite brands. This issue also features an in-depth look into the energy drinks category, the club store channel and immune health ingredients. Per usual, we also featured the latest products, packaging and machinery.
Check back throughout the month for additional content.