Articles Tagged with ''flavored rum''

Cruzan Rum, a brand of Deerfield, Ill.-based Beam Suntory Inc., announced it is unveiling the brand’s new campaign: A Diamond in the Rum. Crafted on the island of St. Croix, the company describes Cruzan Rum as a unique and exceptional spirit — qualities typically reserved to describe diamonds — and it’s these traits that inspired the latest campaign. 

Kōloa Rum Co. released Kaua ‘I Coffee Rum in Hawaii and California. 

Kalāheo, Kaua`i-based Kōloa Rum Co. announced the release of Kaua`i Coffee Rum, a new rum developed through a licensing agreement between the Kaua`i distiller and Kauai Coffee Co., a division of Italy-based Massimo Zanetti Beverage Group.

Although April Fool’s Day can be a fun day of practical jokes for many, it can be a scary day for reporters. Last year, April Fool’s Day fell on a Tuesday, which meant the Beverage Industry team was challenged to determine which news releases were real and which ones were jokes as we prepared our weekly Tuesday e-newsletter.

In HBO’s “Game of Thrones” series, various characters have tried to battle their way to claim the Iron Throne using everything from brute force to social cunning. Within the spirits industry, the battle for the throne has been a bit more civilized, but, nonetheless, the alcohol category now has a new king.

Captain Morgan brings three island-inspired rum flavors to the market.