The Juice Products Association has launched SipSmarter.org, a website dedicated to educating consumers about the science-backed health and nutritional benefits of 100 percent juice.
As consumer demands shift toward natural and organic products, companies that were ahead of the trend, like San Francisco-based Purity Organic LLC, have benefited from this strategic positioning.
Frey Farms, the parent company of Tsamma Watermelon Juice, launched the newest addition to its cold-pressed watermelon juice lineup: Tsamma Watermelon + Coconut Water Blend.
Minute Maid, a brand of Atlanta-based The Coca-Cola Co., is adding a twist to their lineup with the launch of three new items: Lemonade with Mint, Spicy Watermelon Lemonade, and Peach with Ginger Juice Drink.
