In our increasingly digital world, it makes sense that people have developed digital forms of currency to coincide with Internet and mobile shopping. Bitcoin was the first cryptocurrency to arrive on the financial scene in 2009 and has since increased in popularity.
“It can be intimidating to walk down that wine aisle,” says Danny Brager, vice president of beverage alcohol for Nielsen, New York. “There are so many items, sometimes it’s difficult to navigate down the aisle because you just see this sea of bottles.”