Articles Tagged with ''Strongbow''

When summer was winding down, my family and I headed up north for a friend’s wedding in Door County, Wis. Aside from my sister getting a kick out of the goats grazing on the roof of Al Johnson’s Swedish Restaurant & Butik, we also got a chance to try Island Orchard Cider, a French-style hard cider that is produced in Ellison Bay, Wis.

White Plains, N.Y.-based Heineken USA’s Strongbow Hard Apple Cider is gearing up to make this fall Strongbow Season with a fully integrated, 360-degree program that encourages consumers of legal drinking age to experience Strongbow at its “bestest” when it is served over ice, the company says. The program includes national TV advertising, targeted digital media, social media engagements and point-of-sale (POS) materials designed to drive purchase of Strongbow’s four flavors all season long, it adds. 

As beer consumers have been looking to trade up and explore new flavors, the imported beer segment has been enjoying growth. In fact, the imported beer segment grew about 8.4 percent in dollar sales in the 52 weeks ending Dec. 28, 2014, in channels measured by Chicago-based Information Resources Inc.

Strongbow Hard Apple Cider, a brand of White Plains, N.Y.-based Heineken USA, is gearing up to hit the refresh button on summer from May through August with a fully integrated 360-degree program that invites shoppers to experience Strongbow at its “bestest” when it is served over ice. 

Although it accounts for only a small portion of the overall beer category, hard cider is finding a home with American consumers.