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Home » Sauza Tequila

Articles Tagged with ''Sauza Tequila''

Beam Boston Beer

Beam Suntory, Boston Beer partner to expand iconic brands

Partnership will bring Sauza tequila brand into U.S. RTD category, Truly Hard Seltzer into bottled spirits
July 22, 2021
No Comments

Chicago-based Beam Suntory and The Boston Beer Co., Boston, have formed a long-term, strategic partnership to extend select iconic brands into some of the fastest-growing beverage alcohol segments. 


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Jessica Jacobsen

Beverage companies explore new ways to connect with consumers

Social media programs offer ways to engage with consumers
Jess 200
Jessica Jacobsen
August 14, 2015
No Comments

Maybe it’s because so many of my friends from college were mechanical engineers, or maybe it’s because it went from being considered a plant to a dwarf-planet, but I was very excited last month when the first photos of Pluto were released.


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Sauza Sour Vane

Beverage industry embraces digital marketing

Beverage brands utilize social media, video campaigns
Amanda del buono
Amanda Del Buono
August 10, 2015
No Comments

The beverage industry faces many challenges when it comes to marketing. However, throughout the years, the beverage industry has shown the ability to overcome any obstacle it encounters.


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Sauza Cucumber Chili Tequila

Sauza Cucumber Chili Tequila

July 9, 2015
No Comments

Beam Suntory Inc. recently unveiled its first flavored tequila, Sauza Cucumber Chili Tequila.


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0513_SauzaRedesign

Sauza Tequila undergoes rebranding, new premium packaging

Rebranding Positions Sauza Tequila for global expansion in Asia, Europe, South America
May 13, 2015
No Comments

Sauza Tequila, a brand of Casa Sauza, Deerfield, Ill., will debut a new, premium look next month. The refreshed brand identity highlights the Sauza family heritage, quality and craftsmanship behind the spirit and elevates its visibility and presence internationally, the company says. The largest rebrand in Sauza history will roll out globally, driving the brand’s continued long-term growth in existing North American markets, as well as expansion efforts in new, emerging tequila markets including Japan, Brazil, Russia and the brand’s first foray into China, it says.


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JTSauzaLimes

Justin Timberlake stars in new Sauza 901 campaign

No Limes Needed highlights smoothness of premium tequila
May 5, 2015
No Comments

 Sauza 901 Tequila, a brand of Deerfield, Ill.-based Beam Suntory Inc., released its newest TV and digital ad campaign starring brand founder Justin Timberlake. The No Limes Needed campaign highlights the smoothness of Sauza 901 Tequila in a tongue-in-cheek way by chronicling the heyday of the lime as a necessary ingredient for drinking tequila and its ensuing downfall following the launch of Sauza 901. 


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Mountain Dew X-Men promotion

Celebrity power helps beverage brands connect with consumers

Absolut vodka partners with Lady Gaga, Mountain Dew takes fans behind the scenes of new X-Men movie
June 16, 2014
No Comments

Honest Tea, an independent operating unit of The Coca-Cola Co., reported that it recycled 108,704 containers at its Great Recycle events, which took place throughout the country during Earth Month in April.


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Sauza Sparkling Margarita Watermelon

Sauza adds Watermelon to Sparkling Margarita line

Ready-to-drink cocktail combines melon flavor, effervescent bubbles
May 7, 2014
No Comments

Timed with the start of the summer season and warmer weather, Deerfield, Ill.-based Beam Suntory Inc.’s Sauza brand added a new Watermelon flavor to its lineup of ready-to-drink Sparkling Margaritas, which made their debut last spring.


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Sauza 901 logo

Justin Timberlake becomes co-owner with Beam of new Sauza 901 tequila

Super-premium tequila leverages singer’s creativity, Sauza brand’s equity
January 9, 2014
No Comments

Deerfield, Ill.-based Beam Inc.’s Sauza Tequila brand partnered with actor and pop music artist Justin Timberlake to launch Sauza 901 super-premium tequila. The new product builds off of Timberlake’s previously launched 901 Silver Tequila and incorporates the same spirit under the Sauza brand name. The co-branded partnership blends the creativity and personality of the 901 brand’s founder, Timberlake, with the quality and history of Sauza Tequila to craft a lifestyle spirits brand.


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Lifeguard Beam Inc.

Sauza Tequila saves summer

May 15, 2013
No Comments

As a follow-up to its popular “Make It With a Fireman” YouTube video, Beam Inc.’s Sauza Tequila brand released its new “Make It With a Lifeguard” video.


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