Packaging innovations have become an important solution for beverage-makers in established categories. The wine market is no different. In an attempt to shatter the “stigma” associated with bag-in-box (BIB) or bagged wine, some wine brands have taken an innovative approach to the “vessel” for this type of wine packaging.
BrandBuilder program showcases weekly, special occasion menu pairings
February 10, 2020
Alcohol brands including Bacardi, Jackson Family Wines and Francis Ford Coppola Winery are partnering with digital meal planning service eMeals, Birmingham, Ala., to build online and digitally influenced grocery revenues. Strategies include menu pairings that place branded wine, beer and spirits recommendations as options on the weekly eMeals shopping list.
The Prisoner Wine Co. introduced Unshackled, a collection of three luxury wines. With grapes sourced from California’s Central Coast and North Coast wine growing regions, the Unshackled portfolio offers a Cabernet Sauvignon, Red Blend and Rosé, which are available nationwide.
Limited-edition bottles will be available at Oscars, Governors Ball and to public
January 13, 2020
Francis Ford Coppola Winery, Geyserville, Calif., premieres two limited-edition wines to be served at the 92nd Oscars and the Governors Ball on Feb. 9, including a 2017 Reserve Chardonnay and 2018 Reserve Pinot Noir. These new wines from Sonoma County are bottled with a sleek gold-colored exterior finish inspired by one of the motion picture industry's top honors, the company says.
Cooper & Thief announced the release of its limited-edition holiday gift set. The Red Wine Blend Holiday Gift Pack is complete with a bottle of Cooper & Thief Red Wine Blend.
Wine outperforms spirits, beer, cocktails and beer during holiday time
November 26, 2019
The latest consumer data from New York-based Nielsen CGA has revealed that Thanksgiving is the most valuable annual occasion for still wine, providing ample opportunity for local bars and restaurants expecting an influx of hometown consumers this week, it says. Wine outperforms spirits, beer, cocktails and soft drinks in that 39 percent of U.S. consumers choose to drink wine when out-of-home during the Thanksgiving period, with significant opportunity for wine-led bars as well as specific dining channels where wine and food pairings are key.