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Home » BodyArmor

Articles Tagged with ''BodyArmor''

Burt's Bees - Beverage Industry

Sports and protein drinks expand offerings, broaden their appeal

On-the-go meal replacement, protein powders resonate in market
Barbara Harfmann
May 10, 2018
The trend for professional athletes, weekend warriors and everyday consumers to be well-hydrated with more low-sugar, organic and natural options is contributing to stable growth in both the sports and protein drinks market.
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G Organic

Protein drinks benefit from diverse consumer base

Women, seniors growing demographics for sports, protein products
Amanda Del Buono
May 10, 2017
The growing desire among consumers to lead more healthful lifestyles has placed an emphasis on functional beverages that feature a variety of benefits. Among them, sports and protein drinks have experienced steady growth as consumers engage in more active lives and are proactive about their health and wellness.
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Kalil Bottling

Kalil Bottling evolves portfolio, operations

Bottler balances CSDs and new age products to serve customers
Amanda Del Buono
June 9, 2016

In 1948, Fred Kalil and his father opened the doors to Kalil Bottling Co. in Tucson, Ariz. The father-son team ran the company until it was handed down to Fred Kalil’s two sons, George and John, who now lead the bottling company and employ fourth-generation family members — making it not only a business, but a family tradition. 


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DPS invests additional $6 million in BodyArmor

Investment brings DPS ownership stake to 15.5 percent of the sports drink brand
April 4, 2016

Dr Pepper Snapple Group Inc. (DPS), Plano, Texas, announced that it has increased its equity investment in Beverly Hills, Calif.-based BA Sports Nutrition LLC, owner of BodyArmor, a line of premium sports drinks. An additional $6 million stake will build on the initial $20 million investment announced in August 2015 and raises DPS's ownership position from 11.7 percent to 15.5 percent, the company says.


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DPS invests in BA Sports Nutrition, BodyArmor brand

$20 million investment equates to 11.7 percent ownership stake for DPS
August 12, 2015

Plano, Texas-based Dr Pepper Snapple Group Inc. (DPS) has reached an agreement to make an equity investment in BA Sports Nutrition LLC, owner of BodyArmor SuperDrink, a line of premium sports drinks. The $20 million investment gives DPS an 11.7 percent ownership position in BA Sports Nutrition.


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Beverage consumers want emotional connections with brands

Word-of-mouth recommendations via social media are most trusted by consumers
Jennifer Storelli
August 11, 2014

Do you remember the 1995 Budweiser commercial with three frogs croaking the syllables in the brand’s name? How about the 2010 Folgers commercial in which a young woman tells her father about her recent engagement over a cup of coffee?


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Kobe Bryant invests in BodyArmor SuperDrink

Bryant will become No. 3 shareholder for sports drink company
March 24, 2014

BodyArmor, a Beverly Hills, Calif.-based sports drink company, announced that professional basketball player Kobe Bryant made a significant investment in the company and will become its No.3 investor, behind co-founders Mike Repole and Lance Collins.


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BodyArmor SuperDrink Fruit Punch

January 30, 2013

BodyArmor Nutrition LLC added Fruit Punch to its lineup of BodyArmor SuperDrink functional beverages.


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BodyArmor adds pro football players to roster

August 21, 2012

BodyArmor SuperDrink, a brand of Los Angeles-based BodyArmor Nutrition LLC, announced that professional football players Jason Pierre-Paul of the New York Giants and LeSean McCoy of the Philadelphia Eagles have joined the company as partners and investors. The announcement comes a week after New England Patriots tight-end Rob Gronkowski joined as a partner of the SuperDrink brand. 


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